Online scheduling integrated with actionable, permission-based e-mail marketing fills appointments, creates revenue for appointment-based professionals such as hairstylists, massage therapists, accountants, lawyers and many more.
Bozeman, Montana (PRWEB) February 18, 2010 — Schedulicity (www.schedulicity.com), the revenue builder in online appointment scheduling for small business, introduces integrated, personalized e-mail marketing as part of its online scheduling application. To help service professionals grow their business, a permission-based e-mail marketing solution allows for highly targeted, personalized communications, promotions and service alerts with a direct, actionable link to the service professional’s online appointment calendar. Such professions as hairstylists, massage therapists, estheticians, music teachers, coaches, accountants, lawyers and even dog groomers, to name a few, now have scheduling, online marketing, database tools and reporting in one easy-to-use application.
“I no longer market my services or availability using paper-based marketing channels and rely almost exclusively on Schedulicity’s personalized e-mail marketing to connect with my growing clientele in five states,” said Lisa Marie Hughes, yoga instructor. “Clients receive my e-mail announcements and within minutes they are booking themselves into my appointment calendar with a ‘Schedule Now’ link that’s automatically inserted into every e-mail.”
From within Schedulicity’s online scheduling Web application, businesses can send highly relevant and personalized e-mail offers and promotions. More than 50 professionally designed, customizable templates in seasonal, occasion, color and social themes are available to choose from. A client tagged in the database by date of birth, gender and service history, can be sent a personalized birthday promotion that includes an offer for their favorite spa treatment and birthday discount. Or businesses can send e-mails announcing new hours, services, staff and availability with the “Schedule Now” link. Promotions and service alerts are received on a PC, Mac or via Blackberry, iPhone or Android, allowing clients to respond and book directly from their mobile device in seconds.
With Schedulicity, businesses pay $29 a month for a single service professional, which includes all integrated calendar, e-mail and database features. For a small business whose average service price is between $50 to $60, return on investment for the Schedulicity service is as little as one to two new bookings a month.
“We’re seeing a dynamic we call ‘privileged e-mail marketing’ where high levels of trust and need for services coupled with convenient action can set new benchmarks for online marketing,” said Jerry Nettuno, CEO of Schedulicity. “Loyalty grows when there is a prerogative to inform, engage, invite, and act. Everyday, we’re helping more and more small businesses connect with their clients on a whole new level giving them both a way to communicate and connect instantaneously.”
Schedulicity, soft launched in March of 2009, is the first company in the online scheduling category to combine powerful search, Web-based scheduling and business tools, such as online calendar, client database and personalized marketing, all in one easy-to-use Web service for both service professionals and their clients. More than 1 million appointments have been scheduled online with Schedulicity. The monthly service is $29 a month— less than a $1 a day for an individual service professional—and $49 for businesses with two to 20 employees. The service is free for clients. For more information, visit www.schedulicity.com.