NORTHAMPTON, MA, July 31, 2008– Somatic Systems, Inc. is proud to announce the near completion of the application process to become the first Clinical Somatic Education school licensed by the National Certification Board for Therapeutic Massage & Bodywork (NCBTMB).
The NCBTMB is the national, accredited regulatory agency for movement therapy and therapeutic massage professionals, operating the national certification process and examinations that are mandatory for most practitioners to work and to obtain state approval to operate. The NCBTMB is considered the single most influential organization in the massage therapy world today, with only a few massage professionals who are not affected by its regulations.
A critical part of this ongoing certification process requires massage therapists to complete regular continuing education programs throughout their entire careers (generally every four years), and these continuing education programs must be licensed by the NCBTMB. This is the credential that NCBTMB approval will grant Somatic Systems’ Clinical Somatic Education Professional Training Program.
While Somatic Systems’ training program caters to and is marketed to a wide variety of demographics, including physical therapists, chiropractors, and physicians, obtaining this role in the field of professional massage as well is a highly lucrative opportunity for the company. There are approximately 100,000 massage therapists in the US, with over 130 million visits to massage therapists annually, generating $11 billion in revenue.
Somatic Systems’ Clinical Somatic Education program is the company’s highest revenue generating service, currently priced at $12,000 per student (up from $9,850 per student last year). Since Somatic Systems began the Clinical Somatics program in 2003, enrollment has grown by 50% each year. NCBTMB licensure of Somatic Systems’ Clinical Somatics program as provider of the mandatory continuing education credits for all these massage therapists will provide unprecedented growth and revenue opportunities for Somatic Systems.
Adding this credential to Somatic Systems’ training program continues to build its rapidly growing reputation and presence in the health care field. It also complements and paves the way for Somatic Systems’ larger strategy of offering continuing education credits to physical therapists, chiropractors, and other health care practitioners, bringing even greater growth in enrollment and revenue opportunities.
“In tough economic times, health care practitioners have to make tough decisions about how they spend their dollars and allocate their time. The most powerful thing a company can do in a tight marketplace is become mandatory — a necessity for all segments of its markets, not just a luxury. NCBTMB credentialing means that Somatic Systems provides this mandatory service for massage therapists across the nation. This then enables Somatic Systems to secure itself just such a position, and to be the only such company in the world doing so using the powerful, proprietary, and un-paralleled Clinical Somatics pain management method,” stated Somatic Systems CEO Steven Aronstein. “We expect a dramatically expanded customer base to then spread further awareness of our exciting program, and thus continue to multiply even more new training customers and locations.”
This development in the company’s training program plays into a larger expansion strategy Somatic Systems is pursuing this year, including the forthcoming television shows about the company and their proprietary Somatics products and services (being aired nationally on WE TV, the Travel Channel, and in syndication later this year). Other efforts in this strategy include expanded aggressive branding campaigns, new websites, public relations campaigns, and multiple books to be published about Somatics in the coming year; as well as exclusive licensure of ClinicalSomatics training by the Department of Education, and Masters and Ph.D. accreditation of Somatic Systems’ programs (which not only provides even greater notoriety for Somatics Systems’ clinical offerings, but also generally enables a training program to charge tuition rates of approximately $25,000 for the same services provided for the company’s current $12,000 tuition price).
About Somatic Systems, Inc.
Somatic Systems is the worldwide center for Clinical Somatics(TM), the ground-breaking drug-free, non-surgical approach to pain relief. This proprietary system uses natural, non-invasive movement techniques — conducted through one-hour hands-on sessions, therapeutic exercises classes, and home exercises lasting as little as 5 minutes a day — to relieve pain and limitation resulting from accident, trauma and repetitive stress, including back pain, knee pain, joint problems, carpal tunnel syndrome, TMJ, scoliosis, bursitis, sciatica, headaches, tendonitis and more. Clinical Somatics(TM) also provides performance gains and injury prevention for casual and professional athletes.
Somatic Systems is pursuing a 3-part growth strategy, consisting of a nationwide rollout of pain management Somatics Clinics; increased production and distribution of therapeutic videos, books, and other retail self-help Somatics Products; and expanded Somatics Training Programs to supply Clinic practitioners serving medical and orthopedic professionals
and institutional and corporate programs. The company operates a suite of web sites offering Somatics information, products, resources, and opportunities, at www.somatics.org.
For more information visithttp://www.somatics.org
1 877 586-2555