LAKE OZARK, MO – Spa Shiki director Ann Brown recently completed Level 3 media training with Kerr Communications in Lexington, Kentucky. Brown, an International Spa Association (ISPA) board member, participated in discussions on message development as well as on-camera interviews. The interviews allowed Brown to practice interviewing skills and answering questions specific to her expertise. The training equips her to represent the spa industry to the media.
The exclusive ISPA media training was limited to only four participants. Kerr Communications specializes in workshops to equip participants with stronger media relations skills. The company has trained over a thousand people from various backgrounds to effectively communicate with the media. Kerr Communications was founded by Peter Kerr, who has worked with national and international media outlets, as well as the Pentagon. Currently, he is a professor of communications at Asbury College in Wilmore, Ky. He has been published in the Journal of Mass Communication Quarterly and The Journal of Media and Religion.
About Spa Shiki
Located at the Lodge of the Four Seasons on Missouri’s Lake of the Ozarks, Spa Shiki is one of the largest resort spas in the Midwest and was featured on NBC’s Weekend Today as one of the top values in the U.S. for a spa getaway. Providing skilled therapists that receive continual education through the American Spa Therapy and Education Certification Council and more, the Japanese-themed Spa Shiki offers a comprehensive array of health and wellness treatments and is dedicated to educating guests on the benefits of spa. Spa Shiki is a member of the International SPA Association, recognized worldwide as the professional organization and voice of the spa industry, representing more than 3,000 health and wellness facilities and providers in 75 countries. Missouri’s Lake of the Ozarks is one of the world’s largest manmade lakes.