New York-January 2010: – Spa Week Media Group, Ltd. is pleased to announce a partnership with the International SPA Association. To kick off the New Year and the 12th installation of the Spring and Fall SPA WEEK® Events, Spa Week Media Group will recognize ISPA as the exclusive spa association sponsor of the 2010 Events which take place in: Arizona, Atlanta, Austin, Baltimore, Boston, Chicago, Dallas, Denver, Detroit, Florida (Gold Coast), Las Vegas, Los Angeles, Minnesota, Nashville, New Jersey, New York, North Carolina, Philadelphia, Pittsburgh, San Antonio, San Diego, San Francisco, Seattle, Toronto (Canada), Virginia Beach, and Washington D.C. The partnership will aid both organizations in spreading their visions of health and wellness to the masses.

“The joining together of Spa Week Media Group and ISPA brings together for the first time the two most significant players in the spa industry. This historic alliance between our companies will further our mutual goal to spread the wellness lifestyle to the masses,” said Spa Week Media Group CEO and President Cheryl Reid.

As the two biggest forces in the spa industry come together, SPA WEEK® and ISPA will provide further marketing, networking and educational opportunities to the spas they serve while promoting the value of the spa experience to consumers nationwide. Never before has such a partnership been devoted to spreading the message of the spa lifestyle.

“The spa lifestyle is accessible to everyone,” said ISPA President Lynne McNees. “Through our partnership with Spa Week Media Group we’ll be able to reach many potential spa-goers and inform them that the spa is the place to go to educate yourself on how to lead a more healthful and balanced life.”

Because of the continuous efforts of SPA WEEK® and ISPA, the spa industry has reached an unprecedented cross-section of the American public, and this movement will only continue to grow as a result of this partnership. With endless promotion programs, educational resources and marketing opportunities, SPA WEEK® and ISPA have always been dedicated to reaching both spa and consumer, and their members can now look forward to even more of these events in 2010.

About Spa Week Media Group
The Spa Week Events bring $50 spa treatments to consumers at over 800 spas across the United States and Canada. As always, the goal is to introduce a new generation of consumers to the benefits of a healthy lifestyle and to open up the spa industry to the masses. Spa Week’s goal is to make “wellness” more than just a word–we intend to make it a reality. By educating consumers to the health benefits of the “spa lifestyle,” Spa Week is taking a leadership position in the campaign to change the unhealthy course the country is navigating. For more information visit http://www.spaweek.com.
About the International SPA Association
ISPA is recognized worldwide as the leading professional organization and voice of the spa industry. Founded in 1991, ISPA advances the spa industry by providing invaluable educational and networking opportunities, promoting the value of the spa experience and speaking as the authoritative voice to foster professionalism and growth. More details on ISPA are available on www.experienceispa.com.

For more information, visit http://www.spaweek.com or call Lindsey at (212) 352-8098
Lindsey@spaweekmedia.com

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