Keeps spas, salons, massage therapists in control of promotions, profits
Albuquerque, New Mexico, October 13, 2010 – SpaBoom, the industry’s preeminent provider of revenue-generating online marketing for spas, salons and massage therapists, now features BoomTime Deals, group deals that small businesses run themselves. An alternative to sites like Groupon, which charge a 50 percent commission rate to bring heavily discounted clientele to businesses, SpaBoom with BoomTime Deals uses intelligent discounting principles to deliver new clients, and profits, to their spa clients.
What exactly does that mean? SpaBoom’s group deals for spas delivers the power of group promotion, keeps the spa, salon or massage therapist in full control, and saves them 94 percent on each promotion.
But it’s not just about the initial cost of the promotion. Not only do most businesses lose on every promotion they run through the most famous group deal powerhouse, they risk devaluing their brand to boot, a high premium to pay for clients who return only 22 percent of the time, per Groupon’s own statistics.
SpaBoom with BoomTime Deals gives local, independent businesses complete control over the deal. The spa, salon or massage therapist sets the minimum to sell for the deal to “tip,” the maximum they wish to sell, the discount percentage, terms and conditions, and the timing. SpaBoom clients leverage existing clients to get new clients, and use e-mail and social media for viral marketing, thereby reaching clients’ friends and followers.
By selling intelligently discounted deals to a targeted demographic, as opposed to group deal websites which attract discount seekers that result in a low retention rate, BoomTime Deals produce an increase in long-term clients for their businesses. BoomTime Deal’s approach also avoids another annoying feature of group deal websites, the one in which they’ll turn around and feature another competitive business right after yours, which simply perpetuates the cycle.
SpaBoom specializes in spa marketing, helping local, independent spas, salons and massage therapists compete online, and has to date facilitated more than $85 million in online transactions for their clients. The SpaBoom online marketing suite encompasses all aspects of online marketing, with BoomTime Deals, dynamic websites, instant gift certificates, online booking, e-mail marketing and social media included with their services.