Empowering people to take charge of their health, resource lays out the hard science behind most popular treatments from acupuncture to yoga

New York, NY (September 7, 2011) – Will a massage boost immunity? Can time in a sauna cure cold symptoms? Does acupressure relieve lower back pain?

Empowering consumers who are seeking the best ways to lead healthier lives and to prevent illness before it begins, SpaFinder.com has debuted SpaEvidence, the Web’s most comprehensive resource on the hard science behind popular spa and wellness therapies, including massage, foot reflexology, aromatherapy, yoga and meditation. The resource was developed in conjunction with the Global Spa Summit, the leading advocacy organization for the worldwide spa and wellness industries.

“Consumers are bombarded with health information and often confused or skeptical of the health claims they hear, whether it is at their doctor’s office or at a spa,” said Susie Ellis, president of SpaFinder. “We wanted to support people by providing them with access to the wealth of medical evidence that exists for popular spa and wellness treatments that, until now, was hard to find and review easily. Our goal is to help people make smarter, more informed decisions about the health approaches that are best for them.”

With SpaFinder’s SpaEvidence Resource, consumers can easily access and review the most current scientific-based information on what wellness approaches work, which ones don’t, and what research is in the works. Users can search the world’s most authoritative evidence-based medicine databases, investigate clinical studies currently underway and review personal experiences and results submitted by other users.

Committed to being 100-percent objective and unbiased, the site provides direct, transparent access to the entire universe of medical evidence that exists for common spa and wellness therapies. For example, using SpaEvidence, consumers will learn that:

  • Weekly massage can significantly reduce stress and blood pressure
  • Acupuncture is effective for certain types of chronic pain, but not a confirmed way to help people quit smoking
  • Sauna has no significant impact on overall symptom severity for the common cold

Integrative medicine leaders Dr. Marc Cohen (professor, Royal Melbourne Institute of Technology, AU), Dr. Daniel Friedland (CEO of SuperSmartHealth) and Dr. Kenneth Pelletier (clinical professor of medicine, University of Arizona and University of California, San Francisco) served as medical consultants for SpaEvidence.

“People will be surprised to learn that one of the largest bodies of medical evidence is the one demonstrating that lifestyle changes, mind-body approaches and stress-reduction have the largest impact, on the largest number of health conditions, for the largest number of people,” said Pelletier.

About SpaFinder Inc.

The world’s largest spa and wellness media, marketing, and gifting company, SpaFinder Inc., connects millions of consumers with thousands of spas, yoga and Pilates studios, fitness clubs and trainers, health practitioners and salons worldwide. SpaFinder’s media properties include the award-winning www.spafinder.com, the Club Spa e-newsletters and blog and the annual NewBeauty SpaFinder Guide to Global Spa, Wellness & Beauty. SpaFinder and its spa-beauty gift division, SpaWish, offer gift certificates and cards that are redeemable at a combined network of more than 9,000 spas and salons, and are available at more than 90,000 unique retail outlets in 79 countries. SpaFinder Europe and SpaFinder Japan offer regional spa marketing and gifting programs, including localized websites. Currently celebrating its 25th Anniversary, SpaFinder is a privately held company headquartered in Manhattan, New York.