25-year incentive industry veteran to spearhead company’s new Corporate Wellness Division and unique “Wellness Currency” employee motivation program
New York, NY April 24, 2012 – SpaFinder Inc. has announced that Betty Weinkle has been appointed to the newly created position of vice president of corporate wellness. With deep incentive industry experience, Weinkle will spearhead the company’s new Corporate Wellness Division and its unique employee motivation solution for the $30 billion workplace wellness industry.
SpaFinder’s new division launches as employee wellness programs are gathering unprecedented steam. With employer health care costs spiraling out of control, and 75 percent of health care dollars going to preventable conditions, 66 percent of larger businesses worldwide have now implemented an employee wellness strategy–with 90 percent of U.S. corporations on board. And with study after study revealing that employee incentives are critical to program success (only one in five workers will participate without them, and they increase participation by a minimum of 60 percent), four in five companies now offer some form of corporate incentive reward.
At the core of SpaFinder’s Corporate Wellness division will be its comprehensive “Wellness Currency,” which allows employers to offer incentives that are both attractive to employees and also 100 percent aligned with health objectives.
“Last year businesses doubled their spending on employee wellness incentives, but the generic incentive cash, gift cards and insurance premium reductions are largely untrackable, fail to move the health needle long term, and can, of course, be spent on unhealthy behavior,” said Steve Kane, chief revenue officer at SpaFinder. “Our wellness program will represent an intelligent, higher ROI alternative: rather than the disconnected ‘carrot and stick’ approach, SpaFinder ensures that employees are rewarded with aspirational wellness experiences that they actually desire – so they’re eased into, and motivated to remain on, the wellness path.”
SpaFinder’s Wellness Currency can be redeemed for fitness and stress-reduction classes, such as yoga, Pilates or meditation; visits to wellness experts, including nutritionists and other complementary medicine practitioners; and spa visits, travel and massage delivered through SpaFinder’s global network of thousands of wellness, spa and fitness establishments.
“We’re thrilled to have Betty Weinkle, a real incentive industry thought-leader, steer this new SpaFinder division,” said Kane. “It’s a major new opportunity for employers, our thousands of spa/wellness partners and for us as a company.”
Weinkle, who joins SpaFinder May 1, most recently served as area vice president at InteliSpend Prepaid Solutions, where she was pivotal in increasing profitability and channel partner growth. Prior to her four years at InteliSpend, she was director of corporate sales for The Sharper Image, where her small team built its $75 million, B2B division from scratch. She is the immediate past president of the Incentive Gift Card Council, a board member of the Incentive Marketing Association and was awarded the CPIM designation, recognizing accomplished individuals in the incentive industry. She also lives the wellness lifestyle, as a registered yoga teacher and a certified health and fitness instructor with the American College of Sports Medicine.
“I’m excited and very passionate about heading up this new SpaFinder Wellness initiative and leading the charge with both corporations and wellness providers. We’re going to create best-in-class programs that will lead to workplaces full of active, engaged, productive employees,” noted Weinkle. “We will launch innovative, commonsense platforms that will welcome people on the health and wellness path, each customized to our clients’ needs. Wellness programs encourage employees to proactively take care of themselves and prevent disease and absenteeism, and SpaFinder’s program will help drive healthcare costs down while increasing productivity and lifting morale.”
The world’s largest spa media, marketing and gifting company, SpaFinder Inc., connects millions of wellness-focused consumers with thousands of spas, yoga, Pilates and fitness studios and wellness practitioners worldwide. SpaFinder’s media properties include the award-winning www.spafinder.com and the Club Spa e-newsletter and blog. SpaFinder and its spa-beauty gift division, SpaWish, offer gift certificates and cards that are redeemable at a combined network of more than 9,000 spas, yoga, Pilates and fitness studios, wellness practitioners and salons worldwide, and are available at more than 50,000 unique retail outlets in 77 countries.