New York, NY – SpaFinder Inc., a large spa media and marketing company, has announced “Deal Days,” a major marketing event for the nation’s spas that will take place March 8 to 14. During the one-week-only event, select spas across America will offer consumers spa treatments priced at $50, giving them an opportunity to experience the benefits of spa treatments while introducing new customers to the top spas in their own communities.
Deal Days is the first spa event to promote the spa-wellness connection to consumers in every corner of the country, from Savannah, Georgia, to Sacramento, California, to Syracuse, New York, unlike spa events that narrowly target major urban centers, such as New York City and Los Angeles, California.
“Our goal is to be sure all spas, everywhere in the country benefit from Deal Days,” said SpaFinder COO Sallie Fraenkel. “This event is timed to give consumers an extraordinary incentive to discover how a spa can improve their well-being and take a healthy, relaxing break from the stress of today’s lifestyle.” Fraenkel noted Deal Days is also a “Spa Madness” alternative to “March Madness,” the nickname for the NCAA basketball playoffs that begin the next week.
According to virtually all financial experts, 2009 was a historically challenging year for most businesses, including spas. However, economic forecasters concur there is a flicker of light on the economic horizon. “SpaFinder’s commitment is to drive incremental business to the American spa industry and bring prior customers back. We think Deal Days is the fun, coast-to-coast celebration of spa and wellness that America needs,” said Fraenkel. In fact, we’re predicting as wellness-oriented consumers march into spas on March 8, business for the spas in our network will roar like a lion.”
SpaFinder expects at least 1,500 spas nationwide will participate in Deal Days, making it the largest spa event ever held.
Participating spas will offer seven days of $50 massages, facials, mani-pedis and spa “samplers,” but can choose the exact type of treatment they will offer, giving spas the flexibility to highlight their own special offerings. The $50 price point was designed to encourage consumers to try new spa treatments, experiences and venues—a kind of “spa tasting.”
SpaFinder will promote Deal Days through a nationwide marketing campaign that includes television, radio, newspaper and magazines, as well as promotions with major affiliate partners and an intensive social media campaign which will reach a new generation of spa-goers.
SpaFinder.com alone reaches millions of spa-goers through its award-winning Web site, www.spafinder.com, e-mail marketing campaigns and Club Spa newsletters. The company’s marketing department is also providing a complete marketing kit to participating spas, giving them turnkey tools to market Deal Days to their own community.
SpaFinder has more than 5,500 spas in 77 countries in its global network. Participation in Deal Days is also available to qualified spas that are not partners in other SpaFinder marketing programs.
For more information, contact: Betsy Isroelit, senior vice president of marketing and communications, Betsy@spafinder.com or (213) 300-0108.
About SpaFinder Inc.
SpaFinder Inc. connects millions of wellness-focused consumers with thousands of spas worldwide. Founded in 1986, the privately held company is headquartered in Manhattan, New York.