Premier Health and Wellness Day Spa Appoints Seasoned Franchise Veteran Courtney Allison as Brands Grows Nationwide

DENVER, CO (November 15, 2023). Spavia, the premier health and wellness day spa that’s reinventing the neighborhood spa experience, is continuing to invest in its world-class leadership team.

Recently, the high-end day spa retailer announced an integral addition to its esteemed C-Suite by appointing seasoned franchise veteran Courtney Allison as Chief Operating Officer. As COO, Allison will play an important role in supporting the company’s ultimate vision to make a difference in people’s lives through an accessible, affordable and high-quality day spa experience.

Having worked for several reputable brands including Sola Salon Studios and innovative concept Hydrate IV Bar, Allison brings to Spavia over a decade of deep-rooted franchising knowledge, especially in the beauty and retail space. Allison’s profound passion for the wellness industry equips her with the expertise to educate and empower Spavia franchisees through comprehensive training, efficient field operations and meaningful communications. Adding to the Spavia leadership team’s collective 100-plus years in the day spa industry, Allison will also help cultivate a franchise system culture that values operational excellence, strong guest relationships and community-focused philanthropy.

“Franchising has been my life’s journey…I’ve followed in the footprints of my own entrepreneurial family and fell in love with the vast opportunities franchising provides,” said Allison. “As Spavia’s COO, my passion lies in nurturing our local owners, focusing on their team’s continual education, effective operations and genuine guest connections. With an outstanding leadership team in place, Spavia has already cultivated a strong franchisee community, and I’m thrilled to further support the brand’s growth on a larger scale.” 

Offering a blend of affordable luxury amenities with a world-class environment, Spavia stands out by offering guests a rich assortment of result-driven spa treatments in a tranquil setting. Its resort-like amenities along with its relaxing rooms offer space and privacy for an exceptional rejuvenating experience. Strategically positioned within local communities, guests can indulge in a full line of treatments including massage, skincare, body wraps and scrubs, waxing, tanning, and more. Guests can enjoy Spavia’s membership model with three levels and customization of treatments for an exceptional and affordable experience each month. As Allison champions the Spavia exceptional guest experience, she is ensuring every new and existing day spa is adhering to the same standards of excellence that are foundational to Spavia. 

“Courtney Allison’s franchising expertise and true, unwavering passion for the wellness industry makes her an invaluable asset to Spavia,” said Marty Langenderfer, CEO and Founder of Spavia. “Her dedication to supporting each franchisee with personal growth and financial success, while also prioritizing outstanding guest experiences aligns perfectly with our values. With Courtney on board, we’re poised to bring accessible, affordable, and high-quality spa experiences to even more communities across the nation.”

Currently, Spavia operates a network of more than 50 day spas, strategically situated in dynamic urban centers including Denver, Los Angeles, Chicago, Dallas, Boston, and Orlando. As the brand advances in its national expansion, Spavia is embarking on an ambitious franchise development phase, with a target of reaching 200 locations within the next decade. Spavia is placing a special focus on expanding into major metropolitan areas across the United States, with an initial focus on cities within Arizona and Texas. The company has already initiated plans for the development of eight new day spas, driven by the strong interest of aspiring franchisees, who are drawn to a concept that remains unrivaled in the realm of luxury spa experiences.

As Spavia continues to grow through franchising, the brand’s ideal candidate is someone who embodies a passion for wellness and a commitment in delivering exceptional guest experiences. This individual should be a forward-thinker and possess strong people skills and management experience, as they will be at the forefront of nurturing a culture that fosters relaxation and well-being. With a strong belief in the power of accessible luxury, Spavia franchisees are positioned to flourish within a supportive network of like-minded individuals who strive to make a meaningful difference in their community. 

For more information on franchising with Spavia, please visit 


The first Spavia opened its doors in 2005 in Denver, CO, with a mission of making a positive difference in the world, one guest at a time and delivering a luxurious spa experience at an affordable price. Each Spavia location provides a variety of massage treatments, skin care treatments, body wraps, waxing, lash extensions, make-up, and an opportunity to celebrate with a spalebration™ — all in a relaxing and tranquil setting that allows guests to relax, recenter and renew. In late 2021, Spavia opened its 54th  location, with an additional 40 locations under development. The 54 day spas are currently open in 23 states, reinforcing Spavia’s commitment to providing affordable luxury and promoting relaxation, renewing and recentering as core values. 

Spavia doesn’t stop at relaxation; it extends to making a positive impact. The Spavia Cares program reflects the brand’s dedication to giving back to communities and helping others by contributing to fundraisers, volunteering, hosting events and providing chair massages for local events or organizations. Spavia is there to be a part of each and every community, ensuring that guests leave with a sense of fulfillment that comes from contributing to the well-being of others.