Whether you are newly trained and certified to perform CranioSacral Therapy or have been offering this service within your local community for quite some time, the benefits of proper marketing can pay off for your massage practice. By creating an effective marketing strategy for CranioSacral Therapy, you may bring in new clients and book more appointments.
There are quite a few ways to go about marketing CranioSacral Therapy within your local community. If possible, you should try to get the word out about the benefits of CranioSacral Therapy as much as possible and in as many ways as you can. However, the methods you use to market CranioSacral Therapy may depend, at least somewhat, on you and your specific practice.
For example, there are certain practitioners whose sole practice is based on CranioSacral Therapy. Often, these individuals have gone far beyond the basic courses of CranioSacral Therapy in order to learn and provide the most advanced skills possible. These experts in CranioSacral Therapy may see clients for a wide array of issues or conditions, ranging from autism and post-traumatic stress to chronic pain and tension-related disorders.
For these people, marketing their CranioSacral Therapy services might mean not only strategically placing ads and setting up an informative website, but also taking time to coordinate presentations on the benefits of CranioSacral Therapy for local health clinics and other similar organizations. Writing press releases about one’s advanced skills and experiences with CranioSacral Therapy may also work to get a story into the local newspaper or on an upcoming television news broadcast.
Of course, even if you are not at the most advanced level in your practice of CranioSacral Therapy, many of these same marketing techniques may work for you and your practice. However, you may have to make a more focused approach, discussing the benefits of CranioSacral Therapy for those issues or conditions you feel most comfortable addressing.
Many times, practitioners at these more basic levels may be experts in another health care profession, so any marketing efforts may need to include the benefits of CranioSacral Therapy in conjunction with other services provided at your practice. In this sense, training and getting certified in CranioSacral Therapy can be a wonderful way to market your main profession, by setting you apart from colleagues who do not know how to apply CranioSacral Therapy to their clients or patients.
For example, you might be a professional massage therapist who also has some training in CranioSacral Therapy. Using your CranioSacral Therapy skills, you may discover you are better able to address one or more specific client issues or conditions, such as headaches or temporomandibular joint disorders. In this example, you might try to market your CranioSacral Therapy skills by writing a press release about how massage therapy combined with CranioSacral Therapy has helped one or more of your clients. Include a couple of comments from your clients in the press release to help round out the story.