Starbucks Coffee Company (NASDAQ:SBUX) is raising the bar on good nutrition with the introduction of VivannoÂ„ Nourishing Blends, which are available Tuesday, July 15 at Starbucks stores across the U.S. and Canada. Developed with a strong nutritional goal in mind, the Orange Mango Banana and Banana Chocolate flavored beverages provide at least one serving of fruit, 16 grams of protein, and 5 grams of fiber with 270 calories or less and no artificial colors, artificial sweeteners or high fructose corn syrup (nutrition based on 16 fluid ounces).
With customers looking for healthier options to fit their on-the-go lifestyles, the new VivannoÂ„ beverage line is one way Starbucks is meeting requests for great-tasting, good-for-you offerings while furthering its commitment to food and beverage selections that support a healthy lifestyle. The simple ingredient list for both beverages includes:
Our customers have told us theyÂ™re looking for overall well-being in their lives and healthier options are part of that. We feel the simple, transparent ingredient list and the functional nutrition of VivannoÂ„ meet this need, said Katie Thomson, registered dietitian and senior nutritionist, Starbucks Coffee Company. We developed this beverage to help our customers get through their busy days by creating a proprietary whey protein and fiber powder that delivers the sustaining nourishment theyÂ™re looking for without interfering with the great taste.
Customizing VivannoÂ„ Nourishing Blends
The two blends can be easily customized to fit taste preference and lifestyle.
Overall Commitment to Healthier Options
In January of this year, Starbucks recommitted to actively listen and respond to its customers; the new VivannoÂ„ Nourishing Blends beverage line helps deliver on this promise. To date, Starbucks has taken numerous steps toward offering healthier options:
|Â||Â||Â||Â||—||Â||Core beverages: a decrease in overall calories by 14 percent, fat by 36 percent and saturated fat by 38 percent|
|—||Core bakery items: a decrease on average of 5 percent in calories, 15 percent in fat and 8 percent in saturated fat|
Starbucks is also committed to full transparency in nutrition information. In addition to in-store nutrition guides, the most up-to-date nutrition detail on Starbucks offerings can be found by visiting www.starbucks.com.
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Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com.
Starbucks Coffee Company
Lisa Passe, 206-318-7100
Edelman Public Relations
Aarti Arora, 212-704-4472