Salt Lake City, Utah – April 25, 2012 – Stronglite (, a premier brand of massage tables, chairs and accessories in the spa and massage industry, announces the addition of the Prima™ massage table to its renowned repertoire of products.

The Prima is the first and only table inspired by and designed for women, embodying all that is graceful, yet strong. Contoured to fit the natural curves of the body and upholstered in Stronglite’s new VelveTouch™ upholstery, the Prima offers style, comfort and innovation to therapist and client alike. Designed for today’s on-the-go professional, the Primahas a strong, lightweight and cleverly-designed frame. Available in a myriad of playful color choices (midnight, sand, plum, jade, celeste and blush), the Prima is the epitome of modern, out-of-the-box femininity.

“We really broke the mold with the Prima,” explains Stronglite President Bruce Eatchel. “Women make up a significant portion of the massage industry and we wanted to address their unique needs. We wanted a table they could love the look of and still feel confident using. We believe we achieved this balance with the Prima.”

The Prima offers a mélange of tangible benefits to practitioners and clients. According to Eatchel, the Prima is comfortable, functional and easy to transport. What’s more, its unique hourglass design allows for maximum accessibility.

Considering the stunning array of available color choices and silky-smooth upholstery, it isn’t surprising that the Prima is already proving to be a crowd-pleaser. At the American Massage Conference in San Diego, California, from June 20 to 22, Stronglite previewed the Prima to significant industry acclaim. Eatchel explains, “We’re thrilled with the feedback we’ve already received. At this weekend’s conference, the Prima proved to be almost irresistible to touch. In both functionality and playfulness of design, she truly stands apart.”

To learn more about or to purchase Stronglite’s Prima, contact Stronglite at (877) 837-1745 or

About StrongLite

For more than 20 years, Stronglite has provided massage equipment to the bodywork community. Stronglite’s goal is to supply innovative massage tables, massage chairs and massage accessories at competitive prices, so that massage therapists can continue to make an impact on the people, companies and communities they serve. Stronglite is headquartered in Salt Lake City, Utah, with operations on three continents. Stronglite has also been a dedicated partner in global relief programs and hands-on efforts.