Today Gordian Health Solutions, Inc. revealed the results of a national study showing that enrollment rates in wellness and health coaching programs vary significantly by industry sector, with the healthcare and social assistance sector topping the list. Gordian, a leading personal health coaching company, offers health coaching, self-health and healthy workplace products to employers, health plans and government entities representing more than 2.3 million individuals across the country.

The study examined enrollment rates in Gordian™s programs over two years, through an investigation of nearly 1.3 million employees at more than 125 organizations and businesses. The study showed industry-specific enrollment rates relative to the study population average. The study was conducted by Gordian with assistance from Memphis-based Health and Performance Resources (HPR).

According to the research, the healthcare and social assistance sector™s relative rate of enrollment in wellness and health coaching programs was at 157 percent of the average. Following closely was the food manufacturing sector, at 151 percent of the average. On the other end of the spectrum, the utilities industry came in last in enrollment rates, at 22 percent of the average. Coming in at near-average rates of enrollment were other manufacturing (104 percent) and professional/scientific/technical (97 percent). (See below for a full listing of sectors included in the study.)

The study results show a significant difference in rate of health coaching engagement by industry sector. One take-away is that organizations considering implementing or revamping a wellness initiative should look at best practices within their respective industry sector to see what worked and what didn™t work, said Adam Long, Ph.D., vice president of research and informatics for Gordian.

Following is the full listing of industry sectors included in the study and their relative rates of enrollment, from highest to lowest:

1.  Healthcare and Social Assistance: 157% of the average

2.  Food Manufacturing: 151%

3.  Other Manufacturing: 104%

4.  Professional/Scientific/Technical: 97%

5.  Finance and Insurance: 92%

6.  Retail Trade: 62%

7.  Educational Services: 60%

8.  Information: 47%

9.  Construction: 44%

10. Utilities: 22%

Paul Russell, president of HPR, said, Many factors are at play in determining rate of enrollment, from program design and content delivery to incentive structure. This study™s results emphasize that wellness initiatives should be designed with industry sector and participant preferences in mind.

The bottom line is that the success of any health promotion program, and the return on investment for the organization, depends on level of participation in high-touch interventions like health coaching, said Long.

About Gordian Health Solutions, Inc.

Gordian Health Solutions is the nation™s leading personal health coaching company. Gordian is pioneering the next generation of individualized, interactive and integrated health solutions to reduce the demand and cost of healthcare and encourage healthier lifestyles. Gordian delivers personalized one-on-one health coaching, individually tailored websites and other media to help individuals achieve and maintain healthy lifestyles and to address chronic conditions. Gordian pioneered the health coaching industry and, with its 12 years of innovative industry leadership, is poised to advance a culture of wellness that will positively impact lives for years to come. For more information about Gordian, visit

About Health and Performance Resources

Health and Performance Resources (HPR) and its partners provide lifestyle-based health risk assessment and intervention planning processes to support organizations engaged in health and performance management (HPM) initiatives. HPR provides both prospective and retrospective assessments of health risk, health service utilization patterns, and organizational performance. Additional lifestyle-based assessments provided by HPR include: assessment of employment pools, expectations of employees and employee groups, and communication preferences of employees and employee groups. For additional information about Health and Performance Resources, call 901-726-6808.

Laura Campbell & Associates
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Laura Campbell, 615-579-6599
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