One of the many wonderful aspects of having a loyal client base is that the massage therapist or bodyworker providing these clients with hands-on healing has the chance to get to know each individual over time. Typically, the more a massage therapist or bodyworker knows about his or her client, the better the healing touch services can be tailored to that person.

A great place to begin getting to know any new client is with an intake form that asks all the right questions. Do not be content simply downloading a standard template intake form for massage therapists or bodyworkers. Instead, use the template as a foundation, but then add any questions you feel would help you get to know your client in order to provide the best possible massage or bodywork session.

Among the big details that can differ from client to client—and, therefore, are quite important to ask about and find out their preferences—are level of pressure during the hands-on session, talking versus quiet during the session, allergies or items that may cause the client irritation, and any fragrance sensitivity.

Of course, this list could go on, but these are some key starting points for creating an intake form that can help you provide your new clients with the kind of session that can create a loyal customer. As for your clients who already are part of that long-term client base, you should know by now where they stand on the above points, and what they prefer during a massage or bodywork session.

You will find that one pivotal component of these customized massage therapy and bodywork appointments is likely to be the massage cream you choose to use. Remember, massage cream is the one thing that is even closer to each client than your hands. In fact, massage cream can be absorbed into the skin during a massage therapy or bodywork session. This is why you will want to be sure the massage cream you use on each client is best suited for that client’s personal needs and preferences.

For example, if your client has stated on the intake form that he or she is sensitive to does not enjoy fragrance during massage or bodywork sessions, then you will want to be certain to select a massage cream that is free of any fragrances. Another client’s intake form may indicate that he or she is allergic to an item that may be present, as a derivative, in one of your massage creams, such as nuts or avocado. Obviously, you will want to choose a different massage cream if this is the case.

You might also consider asking clients if they prefer to have aromatherapy incorporated into their massage or bodywork session, and then offering one or more scents for them to choose from, such as lavender, rosemary or ylang ylang. Then you could tailor the appointment to that client’s preferences with the right massage cream, or by adding a few drops of the selected essential oil to an unscented massage cream.

By getting specific with each client’s wants and preferences, you can better create a loyal client base, by treating every one of them with extra special care.

Brandi Schlossberg