From the MASSAGE Magazine article, “Get Your Glide On: Lubricants,” , in the June 2010 issue. Article summary: From oils and gels to butters, creams and lotions, the market for massage lubricants is a massive one, and the variety of options can leave even the most seasoned massage therapist wondering what to choose. The first step toward ensuring you’re using the best lubricant for your daily work is to get informed.

by Tiffany A. Neumann

Emu oil: The oil that heals. This may sound impossible, yet it is exactly what educated spa owners, massage therapists, estheticians and your clients are now discovering.

The oil comes from large, flightless birds native to Australia. where Aborigines have long known about the amazing healing properties naturally present in emu oil. Today, these birds are currently farmed in America for their low-fat, low-cholesterol red meat as well as their therapeutic oil that is refined from the fat of the bird.

Emu oil has long been one of nature’s best kept secrets, but is now being used more in spa and wellness products to relieve inflammation of stiff and swollen joints; as a remedy for skin irritations, such as eczema and psoriasis; to help heal burns, wounds and scars; and to soothe and moisturize dry, cracked, aging skin.

Emu oil is chemical-free, so there are no allergic reactions or adverse effects. It is rich in antioxidants that help slow down the aging process, and is hypoallergenic, hyperoxygenated and noncomedogenic, so it will not clog the pores.

Emu oil is made of essential fatty acids, including omegas 3, 6 and 9 and is the oil most like the oil our body produces, which is why it penetrates so quickly into the skin. These essential fatty acids (EFAs) have proven to be the nutrition skin needs.

“Every day our bodies are producing 300 billion new cells, and each one of these cells needs essential fatty acids to build a strong cell wall,” says Anne Geller, owner of Thunder Ridge Emu Products in Manassas, Virginia. “Since our bodies do not produce these EFAs on our own, we must obtain them by other means. Studies have shown that emu oil penetrates through the epidermal layers of the skin down to the basal layer, where it starts repairing, nourishing and enhancing new cells.”

Often called the “wonder from down under,” emu oil is finding its place in the massage therapy field, beauty and skin-care markets, health and wellness markets, anti-aging market, mass market, the natural products industry and the green industry. This natural and affordable oil is becoming one of the most promising ancient remedies in today’s marketplace.

Tiffany A. Neumann is a marketing coordinator at Marketing Solutions Inc., a full-service marketing, advertising and PR agency specializing in the professional beauty business (MktgSols@MktgSols.com). Anne Geller, owner of Thunder Ridge Emu Products (www.ThunderRidgeEmu.com), offers the professional beauty industry 16 natural personal-care products made with 100-percent emu oil from the American Emu.

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