When you add a new service to the massage therapy or bodywork menu at your practice, you have the potential to draw from a new population of clients. Bringing this other skill to the table in your session room also means offering more to current clients, so they keep coming back and also spread word about your services.
When it comes to receiving touch therapy, it does not take a rocket scientist to realize most clients will prefer to make appointments with a massage therapist or bodyworker who can offer them several hands-on skills. The more techniques a massage therapist or bodyworker has in his or her tool bag, the more avenues toward healing, or at least alleviating, the issues that may have motivated a client to make the appointment in the first place.
For example, a client may be experiencing extreme tension in the region of her right shoulder, to the point where it is aching and the pain is beginning to affect her quality of life. This same client might also be experiencing more headaches than usual and complain of general emotional stress on top of these physical ailments.
A massage therapist or bodyworker trained only in Swedish massage would certainly be able to comfort the client and provide a measure of soothing relief from these issues. However, a massage therapist or bodyworker trained in myofascial release, trigger point therapy, advanced techniques for easing headaches and other such modalities would be able to offer this client an array of helpful hands-on healing, to the extent that the client would be more likely to come back for more.
When the scenario is described in such a manner, it is fairly easy to see why massage therapists and bodyworkers would be wise to continue learning and gain new and more advanced skills throughout their careers. For starters, it can mean seeing more clients more often, which means more money toward the bottom line of your business. Possessing advanced and diverse skills also means possessing the knowledge and techniques necessary to help your clients to a much fuller extent.
In order to secure new skills or move to advanced levels with the techniques you use today, it is necessary to enroll in the right continuing education classes. The good news is there is a long list of continuing education providers who cater specifically to massage therapists and bodyworkers. Therefore, if you take the time to research your options, you should have no problem finding the continuing education class that can take your practice to the next level.
There are myriad benefits of enrolling in continuing education, beyond the major perks of more satisfied clients and a bigger bottom line. Another positive aspect of taking continuing education classes is the renewed enthusiasm these courses can instill in massage therapists and bodyworkers. With new knowledge and a new technique to put into practice, you may find yourself brimming with excitement about sharing your acquired skills with your clients.
Take time today to find the continuing education class that can open doors for you, your practice and your clients.
–Brandi Schlossberg