AUSTIN, TX (Feb. 7, 2011) – The Seaweed Bath Co., the brand-new natural skin-care line formulated with sustainably-harvested seaweed, has been recognized with a prestigious Delicious Living 2012 Beauty & Body Award. The brand’s Wildly Natural Seaweed Body Cream nabbed the award in the “Best New Product” category.

Each year, Delicious Living, a magazine dedicated to promoting healthy lifestyles, awards the most pure, efficacious natural beauty products on the market, determining winners in 18 categories based on the product ingredients, brand certifications and company advocacy. The awards, which highlight the influence of both new and existing brands, also stress the increasing availability and awareness of high-performance natural beauty products, from mass market to independent companies. Delicious Living chose winners based on the products’ efficacy without sacrificing purity, innovation and their dedication to raising standards to influence the industry.

“We are so excited to win this important award, especially so early on in the life of our brand,” said Adam Grossman, founder of The Seaweed Bath Co. “It’s truly an honor to be recognized for our thorough attention to sustainable practices, ethos and originality, which are all key factors that give the natural beauty industry its staying power.”

The winning product, Wildly Natural Seaweed Body Cream, is an exceptional moisturizer that combines the beneficial properties of seaweed extract with hydrating ingredients to soothe and nourish dry skin. The standout ingredients include kukui oil from Hawaii, a powerful natural moisturizer, and argan oil from Morocco, which is rich in vitamin E and essential fatty acids. One hundred percent natural, Wildly Natural Seaweed Body Cream (SRP $12.89) is available at select Whole Foods locations and online at

About The Seaweed Bath Co.

The Seaweed Bath Co. LLC is dedicated to fighting dry, flaking and scaling skin with nutrient-rich bladderwrack seaweed combined with high-quality, all-natural ingredients from around the world. The company is the vision of Adam Grossman, a long-time psoriasis sufferer, who created the seaweed-based personal care products to take control of his skin condition without the use of prescribed medications or harsh chemicals. Seeking to improve the lives of other sufferers, Grossman launched the Seaweed Bath Co. to share his remarkable all-natural seaweed bath products, free of dyes, parabens and sulfates, with the world.