The Spa Association Celebrates 12 Years of Service, MASSAGE MagazineThe Spa Association (SPAA) is celebrating its 12th anniversary. Founded in 2001 by Melinda Minton, SPAA is the international spa-industry choice of day spas, hotel spas, resorts, wellness centers, medical spas, hospital spas, yoga and movement modality studios and retreats, and salon and spas.

“After owning spas and serving on the boards of industry of organizations worldwide I knew there was a need among spa directors, corporate leaders, manufacturers and wellness center practitioners to access real world resources,” says Minton.

Operations, management, professional training and business acumen were all areas of interest in the beginning years of SPAA. “After owning spas it was clear to me that those of the frontlines of operations and management in our industry needed tools, education and resources to enhance their team’s performance and ensure high standards for their patients, clients and guests,” shares Minton.

SPAA continues to this day to be the international leader among associations in delivering rich member benefits like human resources manuals and retail selling guides. Minton says, “Revenue is a by-product of excellent service and results oriented experiential treatment protocols. It is an art to run a lean organization while ensuring consistent outcomes throughout your facility.”

“Webinars, podcasts, documentation, networking, an industry directory and other benefits of membership grow as our industry expands and refines standards of care,” comments Minton.

According to the International Spa Association’s 2012 U.S. Spa Industry Study, the spa industry is a $14 billion dollar industry in the U.S.. Other reports suggest the global spa industry is a $62 billion-dollar industry. Minton notes, “With the global economy becoming more and more connected the ability of international professionals to network and learn from both experience and change is greatly enhanced. The result is a better product and increased care for the consumer.”

The Spa Association assists with consumer and professional standards, while helping vendors, spa owners and technicians run a more profitable business and enjoy robust career options. SPAA is taking the professional beauty industry to the next level with innovative strategies to make our members more successful.

Find out more about SPAA– The Spa Association at www.thespaassociation.com, visiting our blog at www.spaaprofessionals.com , e-mail info@thespaassociation.com or by calling our membership director at 011 (970) 682-6045.

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