1. Globalization. Population explosion, globalization and multiculturalism are having a profound effect on spas. Europeans search for the quick-fix day spa experience that Americans have honed, as Asians reach out to Western Europe and Europeans reach out to Asia to experience the similarities and differences that make regional spas so unique to their roots.
2. Aging. A large demographic is rapidly aging and requiring services that truly cater to very specific needs. Wellness is going to trump beauty in the future, as this older population wants to live to the full extent of its ability while feeling great.
3. Historic wellness. More ancient, time-treasured therapies are finally being embraced by North American spa-goers, as therapies are sought that really assist with aches, pains, respiratory ailments and a host of other common maladies.
4. Results-driven consistency. As consumers adjust to the global economic crunch in the past and coming years, many spa-goers are selecting services more carefully. Medical and scientific proof will be just as sought out as hands on, experiential evidence.
5. Experiential minis. Quick, affordable and impactful services that can be had at the local shopping center, airport or urban hub will provide affordable breaks for those on the high-speed treadmill of life.
6. Spas as social. Spas continue to grab their share of the recreational market as they continue to grow distinctive specialty programs to draw in customers seeking a unique group experience.
For more information, visit www.thespaassociation.com.