Roaring River, North Carolina (Feb. 8, 2011): The World Massage Festival Announces the Launch of the Massage Therapy Alliance of America at its 2011 festival in Cullowhee, North Carolina.

Incorporation paperwork was filed February 4, 2011, with the Secretary of State in Columbia, South Carolina. Details are online at

The Massage Therapy Alliance of America, an independent, non-profit organization for massage therapists and students, has begun its 2011 General Membership Drive. A veteran, organizing Leadership Group is taking applications for membership. Applications for election of the charter board of directors are now open and will continue through midnight (EST), June 16, 2011. Details will be sent to members as they join and will be posted on the alliance website.

Charter membership, until the election of officers, will be free. The newly elected board of directors will then establish membership fees and dues.

As an organization that has been established by therapists – for therapists, there is one primary membership category: massage therapist.  In addition, there is a non-voting member category for students.

Information on membership benefits and structure about the alliance will soon be available on the website. You can join online, by using the secure system on the website.

About the alliance:

The Massage Therapy Alliance of America is a voice, advocate and resource for massage therapists. It has been created to serve the entire sector – from student to veteran therapist.

The phone number is 336-957-8997, and the general office email address is