Shoppers Can Now Search over 1 Million Green Products from More Than 13,500 Stores; Exclusive Discounts from Green Merchants Offered to Celebrate Earth Day Launch

MOUNTAIN VIEW, Calif.–(BUSINESS WIRE)–TheFind, the leading vertical search engine for shopping, announced today that it is making green shopping search available on TheFind’s fast-growing audience of over 11.5 million monthly shoppers can now search more than 1 million green products from organic and environmentally-friendly brands and stores. With a single click, shoppers can consider green alternatives to anything and everything they are planning to buy.

TheFind’s green shopping search is its latest effort to make green shopping easier and more accessible to consumers. The number of green products that can now be found with TheFind has doubled to more than 1 million, and the number of stores selling these green products has leapt to over 13,500 stores, including retailers like, Planet Shoes, True Foods Market, Gaiam and Edun Online and green marketplaces such as

Popular searches with TheFind Green include Seventh Generation, wooden toys, recycled handbags, Burt’s Bees, makeup remover, sustainable furniture, and organic cotton bedding.

“We’re seeing a strong demand for green shopping, even with the challenging economy,” said Siva Kumar, co-founder and CEO of TheFind. “TheFind is making it easier for busy shoppers to find the green products they’re looking for at the lowest price, as well as online coupons, discounts, and free shipping deals, right while they’re shopping.”

For eco-conscious shoppers eager to minimize their carbon footprint by shopping locally, TheFind also provides local shopping search tools which help shoppers find nearby stores. Together with TheFind’s new green shopping search that includes coupons and free shipping offers, shoppers now have powerful tools they can use to decide whether to make purchases at nearby stores, possibly reducing carbon emissions of shipments, or to save money at online stores that are offering coupons and shipping discounts.

To celebrate Earth Day and TheFind’s green shopping launch, retailers Edun Online, Gaiam and are offering exclusive green discounts to shoppers on TheFind.

Edun Online is offering 25% off of the Spring/Summer 2009 Collection from April 20 until April 30th, 2009 with online coupon code, TheFind25

Edun Online was co-founded in 2005 by widely-respected environmental champions Ali Hewson and her husband, U2’s Bono. Bridget Russo, Global Marketing Director, said, “In creating Edun, the goal was to make beautiful clothing in a sustainable manner that would help create trade in developing countries. In honor of Earth Day, we are excited to give TheFind’s shoppers even more incentive with this exclusive discount to reduce their carbon footprint, look fabulous and contribute to the sustainable growth of countries around the world.” is offering a 15% discount and free shipping on orders of products from the eco-delightful collection of $40 or more through May 1, 2009 with online coupon code, TheFindDelight

“ is thrilled to be participating in the Earth Day launch of green shopping on TheFind. We love to showcase our range of useful, affordable and super-stylish eco-friendly products that help our customers take small yet meaningful steps towards being more environmentally aware in their daily lives,” said Tracey Tee, co-founder of, which focuses on products that blend quality and design with eco-sensitivities. is offering free shipping on purchases over $25 through June 1, 2009 with online coupon code, TheFind4.

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About TheFind

TheFind is the leading vertical search engine for shopping that makes every product from every store, including sales, coupons and discounts, instantaneously accessible to consumers. TheFind crawls the entire Web and with its patented search technology helps shoppers discover everything that online shopping, local shopping, and now, green shopping have to offer, so that they can quickly find the lowest price, the best deal, or that hard-to-find item. Over 320 million products from more than 500,000 stores and online merchants are currently universally accessible through, TheFind Mobile, and TheFind iPhone App, making TheFind the leading source for comprehensive product information in the US. TheFind also owns and operates fashion-centric, shopping blog aggregation site TheFind Buzz, and powers shopping search for top e-commerce sites. Recently, TheFind announced TheFind100, a list of the top specialty stores in 16 different shopping categories. TheFind Inc. is headquartered in Mountain View, Calif., and backed by leading investors Bain Capital Ventures, Redpoint Ventures and Lightspeed Venture Partners.