Nick News Special Kicks Off “Kids’ Vote,” Bellwether Poll Where Kids Nationwide Pick Their Choice for President

2008 “Kids’ Vote” Results to be Announced Monday, Oct. 20, at 8:00 p.m. (ET/PT) on Nickelodeon

NEW YORK, Oct. 2 /PRNewswire/ — Nickelodeon provides kids with the rare opportunity to see the 2008 U.S. Presidential candidates, Senators John McCain and Barack Obama, answer their questions in Nick News with Linda Ellerbee: Kids Pick the President, airing Sunday, Oct. 12, from 9:00-9:30 p.m. (ET/PT). Hosted by award-winning Journalist Linda Ellerbee, Nick NewsKids Pick the President will feature exclusive interviews with McCain and Obama answering kids’ questions on a wide range of hot political topics, including: the economy; the war in Iraq; global warming; health insurance; and immigration. Following the show, kids will be able to cast their votes by going to www.nick.com/kpp. Nickelodeon will announce the results on Monday, Oct. 20, at 8:00 p.m. (ET/PT). Both the special and the “Kids’ Vote” are the culmination of Nickelodeon’s year-long Kids Pick the President initiative to build young citizens’ awareness of the 2008 election process, its candidates and issues.

(Photo: http://www.newscom.com/cgi-bin/prnh/20081002/NY36577 )

“Democracy works only if you participate in it, and this year we’ve all seen that kids are more interested than ever in participating,” said Ellerbee. “We like to encourage this. The candidates, by answering kids’ questions directly, are showing respect for kids, as have the presidential candidates in previous elections. And, considering that in four of the last five presidential elections, kids have picked the same president the grownups have — but a couple of weeks before the general election — the media shows respect for how kids vote, too.”

Nick News has been traveling around the country, asking kids what they would want to ask the candidates if they had a chance, then videotaping the questions. In interviews conducted exclusively for Nick News, McCain and Obama were interviewed separately — McCain in Columbus, Ohio, and Obama in Daytona, Florida — without the opportunity to hear each other’s responses. Each candidate answers 10 questions from kids (ages 10-15). The resulting interviews offer kids a fresh and direct way to learn about what McCain and Obama think about some of the pressing issues facing the country today.

Kids can log on to www.nick.com/kpp from October 12 to 20 to cast their votes online for Nickelodeon’s “Kids’ Vote”, as well as to get more information about each candidate and his position on the issues. Linda Ellerbee will announce the “Kids’ Vote” winner on-air on Monday, Oct. 20, at 8:00 p.m. (ET/PT). Earlier this year, Nickelodeon held its first-ever Kids’ Primary, where kids correctly forecasted the candidates.

Nickelodeon’s Kids Pick the President campaign includes four television specials created and produced by the Emmy and Peabody Award-winning Nick News with Linda Ellerbee, a special online election website http://www.nick.com/kpp/ , and a series of educational and humorous spots surrounding the Republican and Democratic conventions — featuring the Kids Pick the President Election Connection Team of Pick Boy, Lil’ JJ and Lily Collins — which air on Nick and appear online. Nick News’ Kids Pick the President will also air on Cable in the Classroom (schedule will be announced), which airs Wednesday and Friday mornings at 6:00 a.m. (ET/PT). Cable in the Classroom provides schools with commercial-free educational television programming. To complement the Kids Pick the President campaign, supplementary materials are available as resources for teachers at teachers.nick.com.

Nick News, produced by Lucky Duck Productions, is now in its 18th year, and is the longest-running kids’ news show in television history. It has built its reputation on the respectful and direct way it speaks to kids about the important issues of the day. Over the years, Nick News has received more than 20 Emmy nominations and numerous Emmy wins, including this year, when “The Untouchable Kids of India” won the 2008 Prime Time Emmy for Outstanding Children’s Program. Last year, “Private Worlds: Kids and Autism” won the 2007 Emmy for Outstanding Children’s Programming. In 1994, the entire series, Nick News, won the Emmy for Outstanding Children’s Programming. In 1998, “What Are You Staring At?” a program about kids with physical disabilities, won the Emmy for Outstanding Children’s Programming. In 2002, “Faces of Hope: The Kids of Afghanistan,” won the Emmy for Outstanding Children’s Programming. In 2004, two Nick News Specials, “The Courage to Live: Kids, South Africa and AIDS” and “There’s No Place Like Home,” a special about homeless kids in America, were both nominated for the Outstanding Children’s Programming Emmy. In 2005, it won the Emmy for Outstanding Children’s Programming for its show, “From the Holocaust to the Sudan.” Nick News, produced by Lucky Duck Productions, is also the recipient of three Peabody Awards, including a personal award given to Ellerbee for her coverage for kids of the President Clinton investigation. The series has also received two Columbia duPont Awards and more than a dozen Parents’ Choice Awards.

Nickelodeon, now in its 29th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon’s U.S. television network is seen in more than 96 million households and has been the number-one-rated basic cable network for 14 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).

SOURCE Nickelodeon

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