Science Oriented Solutions (SOS), a member of the Publicis Healthcare Communications Group (PHCG), announced today its strategic partnership with Scientific Advantage, LLC of Bernardsville, NJ. The new enterprise will now offer the first one-stop, innovative and complete package of medical affairs services available to the pharmaceutical and biotechnology industries. Robin Winter-Sperry, MD, founder and president of Scientific Advantage, will lead the combined entity.

Dr. Winter-Sperry, in addition to her six years with her current company, has held a number of management and medical affairs roles at leading pharmaceutical companies, including Schering-Plough, Novartis and Sanofi-Synthelabo. She has pioneered the creation and training of expert medical liaison teams.

As the industry leader for over a decade, SOS™ exclusive focus has been providing contract Medical Science Liaisons (MSLs) and medical communications support services, including drug information, product safety, pharmacovigilance, medical meeting support, and medical writing. Scientific Advantage is renowned for its medical affairs management consulting, training and strategic operations for medical affairs and MSL departments. Combined, these companies offer medical affairs strategies and applications for every phase of the product lifecycle and a business solution for companies seeking the option of renting versus building their own internal medical affairs competencies.

Pharmaceutical and biotech companies are faced with needing to do more with less in today™s streamlined environments. “This partnership serves as a medical affairs ‘resource center’ for companies, offering myriad options that can change as their business changes,” Dr. Winter-Sperry said. “Providing medical affairs departments with flexible options allows them to pick and choose the specific customized services they need at any point in time to match the natural ebb and flow of business.”

In addition to nationwide programs, the backing of the Publicis network adds an International footprint with unparalleled experience. As the global leader in healthcare communications, Publicis Groupe has a presence in 109 countries on six continents. SOS and Scientific Advantage have U.S. offices located in suburban Atlanta and New Jersey.

For more information, please contact Sharon Huss at 770-335-6462 or visit our websites at: www.ScienceOrientedSolutions.com, or www.ScientificAdvantage.com.

About Science Oriented Solutions (SOS)

SOS, a full-service commercial-side medical affairs group, was established in 1997 as the pharmaceutical industry™s first Contract Medical Organization (CMO). SOS focuses on delivering comprehensive outsourcing of medical affairs activities, including domestic and international Medical Science Liaisons (MSLs) and medical communications services to pharmaceutical, biotechnology and medical device companies. SOS integrates its activities with the client™s core commercial objectives. SOS is a member of the Publicis Healthcare Communications Group (PHCG). Website: www.ScienceOrientedSolutions.com.

About Scientific Advantage, LLC

Scientific Advantage, founded in 2002 by Dr. Robin Winter-Sperry, specializes in the development of Medical Science Liaison (MSL) divisions and strategic business development in the medical marketing arena. Scientific Advantage offers flexible and turnkey solutions to medical affairs divisions of pharmaceutical, device and biotech companies. Website: www.ScientificAdvantage.com

About Publicis Healthcare Communications Group

Publicis Healthcare Communications Group (PHCG), a member of Publicis Groupe SA, is one of the largest healthcare communications groups in the world with over 2,700 employees located in 10 countries. Worldwide healthcare services include advertising, medical education, sales and marketing, and medical and scientific affairs. PHCG offers its clients a strategic partnership, a strong focus on ensuring value for their marketing spend, and exceptional performance on their assignments.

Website: www.publicishealthcare.com

Publicis Groupe (Euronext Paris: FR0000130577) is the world™s fourth largest communications group. In addition, it is ranked as the world™s second largest media counsel and buying group, and is a global leader in digital and healthcare communications. With activities spanning 104 countries on five continents, the Groupe employs approximately 44,000 professionals. The Groupe offers local and international clients a complete range of communication services, from advertising, through three autonomous global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi and two multi-hub networks, Fallon and 49%-owned Bartle Bogle Hegarty; to media consultancy and buying, through two worldwide networks, Starcom MediaVest Group and ZenithOptimedia; interactive and digital marketing led by Digitas; Specialized Agencies and Marketing Services (SAMS) offering healthcare communications, corporate and financial communications, public relations, CRM and direct marketing, event communications, sports marketing and multicultural communications. Website: www.publicisgroupe.com

Science Oriented Solutions
Tammy Hamilton, 678-594-2423 or 678-773-2421 (Cell)
Vice President, Marketing & Communications
Tammy.Hamilton@ScienceOrientedSolutions.com

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