ABINGDON, Va.—Universal Companies is pleased to announce that Crystal McElroy has joined its team as Director of Sales for the Universal Spa Equipment division. McElroy is an esthetics and spa management professional with a diverse background, including more than five years of hands-on spa and spa-management experience, an international spa development background, and import and export experience. She is also a professional stage sales and education speaker and a licensed esthetician.
Brenda Elliott, Universal Companies CEO, said, “It is a pleasure to welcome Crystal to Universal Companies. Her experience and understanding of the spa industry will serve our customers well, as she and her team work to help them create a brand, a successful business and an exceptional spa experience for their clients.”
Prior to joining Universal Companies, McElroy was executive brand director and national educator for Dermatude, North America. There, she managed the growth of the Dermatude brand for the Americas. Before that, she was vice president of education, sales and events for Jayberry LLC, where she oversaw national sales education seminars for multiple clients in the beauty industry and post-secondary education. She has also worked with Ritz Carlton, branding the spa division by developing, implementing and launching new brand strategies.
“I am excited to join the Universal Companies spa equipment specialists,” said McElroy. “I am thrilled to be a part of this team and am looking forward to helping our customers build their spa businesses, whether they are buying new equipment, renovating or building a new spa.”
About Universal Companies
For 32 years, more than 30,000 spa professionals in 47 countries have trusted Universal Companies to be their single-source supplier, providing thousands of products to help them manage and grow their businesses. Located in beautiful and historic Abingdon, Virginia, they distribute furniture, fixtures, equipment, implements, supplies and spa apparel to customers from the largest spa to the independent practitioner. Universal Companies also offers professional skin and body products, retail items and merchandising tools, and provides spas with innovative consulting services, educational materials and training options. For more information about the company, please call (800) 558-5571 or visit universalcompanies.com.