Vienna, VA – As part of its ongoing effort to educate consumers and the media, the U.S. Apple Association (USApple) has entered the world of social networking, launching its first official page on Facebook and Twitter profile. 

USApple’s fan page on Facebook and profile on Twitter went live Monday, joining a number of other produce industry pages nationwide. USApple aims to distribute positive apple health benefit information to the public and media as well as recipe ideas and general industry information by having a presence on both of these popular social networking sites. 

“Social media is an additional, innovative way to engage and educate consumers on delicious and nutritious U.S. apples and apple products. We hope these outlets will provide additional tools for consumers to help them achieve and maintain a healthy lifestyle,” states Allison Parker, director of consumer health and education for USApple. 

To visit USApple’s page on Facebook or to become a fan, log in to Facebook and search “U.S. Apple Association.” To follow their tweets, find them @USAppleAssoc.  

The U.S. Apple Association (USApple) is the national trade association representing all segments of the apple industry. Members include 40 state and regional apple associations representing the 7,500 apple growers throughout the country, as well as more than 400 individual firms involved in the apple business. USApple’s mission is to provide the means for all segments of the U.S. apple industry to join in appropriate collective efforts to profitably produce and market apples and apple products.

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