Members of the American Massage Therapy Association (AMTA) educated the public on the benefits of massage as part of the association’s annual National Massage Therapy Awareness Week, held in October.
Among the activities:
• Major online publications and news services published information from AMTA’s annual consumer survey and featured stories on the growing acceptance of the health benefits of massage therapy. These included placements on Reuters Health, Women’s Health Magazine, AOL and Yahoo
• The AMTA-Alaska Chapter members provided chair massages and education on the benefits of massage at Providence Medical Center. Donations from each massage benefitted the Children’s Hospital at Providence.
• The governor of Arizona and the mayor of Memphis, Tennessee, both proclaimed it National Massage Therapy Awareness Week.
• The AMTA-Colorado Chapter partnered with The Chanda Plan Foundation and “Giving Wellness A Way.” Many AMTA-Colorado members are donating 20 percent of their massage therapy income from the weeklong, integrative therapy event to raise funds and benefit persons living with long-term disabilities in metropolitan Denver.
• The AMTA-Florida Chapter members gave massages at Fisher House, a private-public partnership that supports America’s military in itsß time of need.
• The Silicon Valley Unit of the AMTA-California Chapter provided 15-minute table and chair massages to 38 City of Cupertino employees and librarians.
• The Austin Unit of the AMTA-Texas Chapter provided free massages at the Elmcroft Assisted Living Facility in Austin.
• Professional member Sarah Lashley of Illinois offered free neuromuscular assessments and $1-per-minute. chair massage at a health-and-wellness open house, hosted in conjunction with other health care professionals.
• AMTA school member Harrison College of Indiana hosted a complimentary chair massage event for the public.
• Professional member Luke Maynard of Connecticut offered discounts and a client referral promotion.
• Professional member Jo Witkowski of Wisconsin was featured in her local newspaper, and promoted her practice and the benefits of massage with an open house.