In addition to newsletters, brochures can be a great marketing tool.
Your brochures can focus on the following: The main message, details about your specializations, your credibility (education, experience and years in the business), contact information (address, city, state, zip, office phone, cell phone, Web site, e-mail address), a menu of services and fees, information regarding the benefits of massage and your regular business hours. Be sure to emphasize your business strengths. For example, are you open seven days a week? If so be sure to make that quite clear.
As with any marketing piece you create, be sure to always follow the same format and always proofread your work before finalizing it.
Ariana Vincent, L.M.T., M.T.I., N.C.T.M.B., is a Nationally Certified Massage Therapy Instructor and workshop leader based in Austin, Texas. Learn more about her at www.arianavincent.com.