One way to increase profits and keep expenses down is to start utilizing your intake form more effectively. If you do not have an intake form, create one before your next session. An intake form should include all of the client’s pertinent information, such as the name, address, city, state, zip code, e-mail address, phone number and date of birth. It is important to have the client fill this out before the session, so that you do not forget once the session is over.

Utilize this information to develop a client database you can use to send newsletters and marketing material to your existing clients. Use this tool to stay in touch and market to your existing clients; it is much easier to keep an existing client than find a new one. A few examples of maximizing the advantage of utilizing the information on your client intake form include remembering your clients’ birthdays by sending birthday greetings; sending your clients a follow-up note after their first visit to let them know how much you appreciate the opportunity to include them in your massage therapy practice; and offering them specially priced package rates for multiple massage therapy sessions. 

Ariana Vincent, L.M.T., M.T.I., N.C.T.M.B., is a Nationally Certified Massage Therapy Instructor and workshop leader based in Austin, Texas. Learn more about her at