Whitestone, NY (May 3, 2011) – Have you ever dreamed of practicing the cobra pose next to the iconic space needle in Seattle, Washington? Or doing the warrior pose on a pier in the middle of the peaceful Hudson River in New York? This spring, Wanderlust and smartwater have partnered to make those scenarios a reality through a series of one-of-a-kind yoga events held at some of the nation’s most popular venues. Each Wanderlust Yoga in the City event will feature yoga instruction by each city’s top teachers and live music, all in a beautiful outdoor setting.
“Wanderlust embodies a modern conscious lifestyle of healthy activity, nutrition, living smart and paying it forward–which is exactly what smartwater is all about,” said Matt Kahn, senior vice president of marketing for smartwater. “We’re excited to partner with Wanderlust to bring such a fun experience to yoga lovers throughout the country.”
Wanderlust Yoga in the City aims to encourage community growth and provide participants with a day full of relaxation and rejuvenation. Yogis from beginner to guru can unwind in the smartwater stress-less lounges and go straight from work to workout with a quick outfit change at C9 by Champion’s on-site tents. Smartwater will also be giving away Gaiam yoga mats to the first 200 registrants at every event.
“We created Wanderlust Yoga in the City with smartwater to take the music and yoga phenomenon to a whole new level,” said Jeff Krasno, Wanderlust’s co-founder. “Together, we are able to unite the community to support an amazing charity, enjoy some awesome music, sweat out the day’s stress through yoga and meet likeminded people.”
Wanderlust Yoga in the City and smartwater have also kicked off smartlife, a Facebook® application that leads participants through a series of positive goals that benefit their health, the environment and their community. The smartlife application also allows participants to invite friends and family to help complete their smartlife goals and to support Wanderlust’s charity partner, Off the Mat, Into The World, in their mission of empowering individuals to transform their lives and their communities through the power of yoga.
Wanderlust Yoga in the City will make one-day appearances in these seven locations:
- May 3, Civic Space Park in Phoenix, Arizona
- May 18t, At&t Arts Center in Dallas, Texas
- June 2, Piedmont Park in Atlanta, Georgia
- June 7, Pier 63 in New York, New York
- July 19, Green Park in Chicago, Illinois
- July 24, Third Street Promenade in Santa Monica, California
- Aug. 4, Space Needle Park in Seattle, Washington
smartwater–developed in 1996, a zero-calorie, vapor-distilled water that contains added electrolytes to give you a taste that’s distinctly fresh, crisp and pure–is part of glacéau, a business unit of the Coca-Cola Company. Glacéau consists of brands that offer refreshment for every occasion, including vitaminwater® and vitaminwater zero™, powerade®, fuze®, nos® and full throttle®. The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. For more information, visit www.facebook.com/smartwater.
Wanderlust Festival LLC is producer of large-scale lifestyle festival events focusing on yoga, music and wellness. Its flagship festival, Wanderlust California, was first launched in 2009 and has already become the largest multi-day yoga event in the world as well as a significant player in the larger U.S. festival market. The 2011 Wanderlust program includes additional lifestyle festivals and events across the country, with Wanderlust Vermont anchoring company’s new presence on the East Coast. The company was founded in 2009 as a joint venture between Velour Music Group, an artist management company and event producer based in New York City, and C3 Presents and Starr Hill Presents, event producers responsible for the top music festivals in the country, including Austin City Limits Festival, Lollapalooza, Bonnaroo and Outside Lands. For more information, visit www.wanderlustfestival.com.