Massage practitioners in private practice must wear two hats in order to succeed—that of therapist and that of self-promoter. A new webinar tailored to small-business owners promises to teach attendees how to cost-effectively generate more exposure for their small business among potential customers and the press.

The June 10 webinar, “Boosting Your Bottom Line with Online News & Other Cost-Effective PR Tactics,” is an online, 90-minute workshop designed for small-business owners, presented by PR News.

A panel of communications experts will share tips, tactics, lessons learned, case studies and best practices for driving brand awareness online and offline, and managing an organization’s reputation in today’s challenging business environment—on a modest budget.

Register at