A unique line of specially designed orthopedic supports from Lil™ Drug Store Products, a leading marketer of feminine health solutions, can help women of all ages avoid some of the health dangers associated with the national trend toward obesity. Researchers at the Johns Hopkins Bloomberg School of Public Health, writing in the July 2008 online issue of Obesity, project that more than 86 percent of adults in the U.S. will be overweight or obese by 2030. Health care problems from the obesity epidemic could cost $950 billion a year, but encouraging more exercise by people in all demographics could help control this economic and quality of life burden.

Wellgate encourages women to get moving and stay moving by making exercise a part of daily life, says April Elsinger, brand manager, Lil™ Drug Store. By researching and designing our Wellgate for Women brand of orthopedic braces and supports so that they are specifically tailored to women™s biomechanics, we offer women specific solutions to help ease the discomfort they may experience due to exercise. Once women know they can support their joints and confidently under take exercise, they will be empowered to take control of their health and physical fitness.

Until the introduction of Wellgate support products for women, all over-the-counter orthopedic supports were designed for men. Because men and women have different body shape, muscle and bone characteristics, such braces do not fit and support women properly.

Wellgate™s design process takes into account the unique shape of women™s bodies, the specific types of orthopedic problems women have, and a sense of style that is lacking in current orthopedic brace and support options, Elsinger explains.

Available in both regular and plus sizes, Wellgate offers a variety of supports specifically designed for women™s ankles, knees, and wrists. The products offer benefits like a flattering fit under clothes and soft, comfortable materials.

By providing the right solutions to physical risks and addressing the style, fit and comfort concerns that otherwise can prevent women from undertaking a vigorous exercise program, Wellgate can be an effective ally to fight back against obesity and its health risks, Elsinger concludes. With products that help ease discomfort, Wellgate can keep women on a healthy exercise track” whether the activity is walking, running, cycling, dancing or even strenuous team sports. The results of an active lifestyle will benefit not only women everywhere, but their families and our entire national commitment to live healthier lives that turn the tide against obesity.

*Women are recommended to consult a physician before beginning any exercise program.

About Lil™ Drug Store

The global company, based in Cedar Rapids, IA., has been serving people™s medical needs for 30 years in more than 25 countries. Over recent years, the company has been expanding its women™s health care brands, such as Replens Long-Lasting Vaginal Moisturizer, RepHresh Vaginal Gel, and is firmly entrenched as one of the leading advocates of creative solutions to women™s health problems.

For Lil’ Drug Store Products, Inc.
Suzy Ginsburg, 713-721-4774
suzy@gcomworks.com

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