I just bought my first half-price facial. For the low price of $37, I’ll soon be slathered in a glycolic peel product, and I can’t wait.

I have gotten quite a few offers from what I’m calling mass-marketing services, or local-deal websites, lately, things like Groupon and Living Social.

These companies, and others like them, offer a deal of the day that members can purchase. At the end of the day, the deal is no longer available, and whoever purchased the deal has a certain time period in which to use it. The company that offered the deal – in the case of my half-price facial, a day spa in the San Francisco Bay Area – is obligated to fulfill all the pre-paid services.

I’m really curious whether this model could work for massage therapists. I am starting to see massage sessions posted as deals of the day lately, but would fulfilling, say, 100 half-price massages be worth the potential new clients garnered by participating in such a deal?

How many massage therapists would a business need in order to make this worth its while? If you or a colleague is participating in a site like Groupon or Living Social, please let me know how that’s working for you. Leave a comment here, or contact me at kmenehan@massagemag.com. Thanks!

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