Research and Markets ( has announced the addition of the “Diet Trends in the United States 2008” report to their offering.

This report focuses on diet trends among adults. The report answers the following questions:

– How do respondents assess their current weight and eating habits?

– Which of 19 current diets are they following, which are they adapting to their own needs, which have they abandoned, and which have they not even heard of?

– What are the three most popular diets, and how are many respondents currently following them?

– What motivates respondents to diet?

– How do they feel about their current dieting strategies?

– What are their attitudes towards dieting, at home and in restaurants?

– How are diet food sales doing? What new products are being launched?

– And what advertising strategies help promote them?

Key Topics Covered:

Scope and Themes

56% of respondents consider themselves overweight

Who is Overweight?

Market Drivers

Overweight and obesity

Health and wellness

Dieting behavior

Why they are Dieting

Self weight assessment and reasons for dieting

Heart Healthy Diet

Low Fat Diet

Calorie Counting

Satisfaction with and Interest in Diet Plans

Interest in new diet trends

Attitudes towards Dieting

Dieting when eating out

Dieting on the menu

Using the Food, Not the Plan

Sales of diet foods

New product launches: weight control food and drink

Weight Watchers

Appendix: Other Useful Consumer Tables

Companies Mentioned:

– Weight Watchers International Inc.

– Slim-Fast Foods Company

– Atkins Nutritionals, Inc.

– Jenny Craig Inc.

– NutriSystem, Inc.

– Centers for Disease Control and Prevention

– Wal-Mart Stores (USA)

– Food and Drug Administration

– LA Weight Loss Centers

– Kraft Foods Inc. (U.S.A.)

– U.S. Bureau of Labor Statistics

– Unilever USA

– Wells’ Dairy, Inc.

For more information visit

Research and Markets
Laura Wood, Senior Manager
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Fax from rest of the world: +353-1-481-1716