"Premium Body Care was created by the Whole Foods Market Quality Standards team, so our customers know that when they see that seal, they can be 100 percent confident that those products are the best available," said
The products are currently available in the stores' Whole Body departments. They do not contain any of the more than 300 ingredients banned on the Premium Body Care Standard list and have not been tested on animals. The lines include organic baby care with Peter Rabbit(TM) Organics — 'Garden Fresh' Baby Care Products; products developed using marine botanicals and ocean vegetation with Depth Body Care; sustainable skin care using unrefined shea butter from Alaffia Sustainable Skin Care; and products designed specifically for teenage skin and bodies from Teens Turning Green.
Peter Rabbit Organics Garden Fresh Baby Care Products
Recently named the winner of the Best Baby Care Line by Natural Solutions Magazine, Peter Rabbit Organics — 'Garden Fresh' products by EcoNatura(R) features USDA-certified organic ingredients such as juices, oils and extracts derived from renewable resources. Whole Foods Market now carries shampoo, baby conditioner/detangler, baby lotion, baby body oil and intense therapy baby cream — all made with the purest certified organic ingredients. The name of the product line was inspired by author
Depth Body Care
Depth Body Care products were developed by two marine biologists whose passion for the ocean inspired them to create the products in hopes of raising awareness and appreciation of life below the surface. Depth products are 70 percent organic and enriched with marine botanical extracts and organic aloe vera. Each one contains naturally hydrating marine botanicals that are soothing and nourishing. Depth products use species of marine algae that thrive in the ocean and regenerate so their use causes no harm to ocean ecosystems.
In addition to ingredients derived from the sea and an amazing natural aroma fragrance, half of the materials that make up the bottle are recycled. Whole Foods Market carries the full line of Depth products including body washes, hand soaps, shave creams and hair care. Additionally, Depth product sales directly contribute to scholarships for children to attend Camp Sea Lab, which offers authentic marine experiences to instill a sense of awareness and appreciation of the ocean and the life it supports.
Alaffia Sustainable Skin Care
Using sustainably harvested, traditionally extracted, unrefined shea butter as the primary ingredient in Alaffia's premium handmade lotions, creams and soaps, company founder Olowo-n'djo Tchala strives to preserve indigenous African natural and renewable resources that are culturally, economically and ecologically sustainable. A native of
In 2008 alone, Tchala has donated more than
Teens Turning Green
Whole Foods Market has aligned with Teens for Safe Cosmetics, a Bay-Area nonprofit composed of teenagers on a mission to make cosmetics safer, to launch a line of natural and organic body care products "for teens by teens" called Teens Turning Green. For the first time, an eco body care line has been created to specifically provide teens with the highest quality and safest products. Hand-selected by teens for safety, sustainability, and practicality, the Teens Turning Green line is a collaboration of inspiring green companies and Teens for Safe Cosmetics. The line features nine products created specifically for teenage skin and bodies and include Benedetta, Depth, EO Products, Pomega5, Alaffia, Astara and Terra Naturals.
Whole Foods Market's Premium Body Care launched in
Whole Foods Market buyers are always on the lookout for new and unique products to introduce to shoppers. Because of trusted and strong relationships with suppliers, Whole Foods Market is often able to bring these products to customers before any other retailer. To discover the latest and most unique Whole Foods Market Exclusive products, please visit http://www.wholefoodsmarket.com/products/exclusive.php.
SOURCE Whole Foods Market