A new report from the International Spa Association, titled “Male Consumer Insights,” indicates why men visit spas and the treatments they receive—and why some men choose not to make spa visits part of their lifestyle.

Noted in the report:

• 47 percent of spa guests are male.

• 83 percent of male spa guests have received a massage session.

• 33 percent of male spa guests have received a facial.

• 24 percent of male spa guests have received an aromatherapy treatment.

• 23 percent of male spa guests have received a body scrub or wrap.

• Most male spa guests experience a higher level of stress in their everyday lives than do their non-spa-visiting counterparts.

• The average age range of male spa guests is 25 years old to 44 years old.

• Male spa guests are most likely to be at the manager level or above.

• Male spa guests’ household earnings are more than $50,000.

• The products most purchased by male spa guests are shaving products (75 percent) and vitamin or health supplements (68 percent).

The report also looks at why some men choose to not visit a spa:

• 56 percent of men who do not visit spas say spas are too costly, whereas the figure for females was 73 percent—emphasizing the view that males appear to be less price-sensitive than females.

• 29 percent of men who do not visit spas do not see any perceived benefits from spas. This figure rises to 42 percent for those 65 and over.

• Eighteen- to 24-year-olds are more likely to say they do not visit spas because they are not familiar with a spa environment/etiquette (39 percent) and that “none of their friends go” (21 percent).

• 19 percent of all male respondents perceive that spas are for women.

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