by Tiffany Neumann

Why Professionals Choose Emu Oil Over Other Skin-Care Products, by Tiffany Neumann, MASSAGE Magazine

In this day and age, we are looking for more ways to live healthier, longer and more beautifully. Not only do we watch what we eat, but we also pay more attention to the skin-care products we use, which seep chemicals into our bodies. Sometimes it takes a reality check to realize the most perfect remedy to almost any skin-care problem is right in front of us. Perhaps now is the time to rediscover the special benefits of emu oil.

For more than 1,000 years, Australian Aborigines have known about the amazing healing properties naturally present in emu oil. Traditionally, this oil was used to relieve inflammation of stiff, swollen joints; to help heal burns and wounds; as a remedy for skin irritations; and to soothe and moisturize dry, cracked skin. Over time, it has also become evident the oil has natural properties that aid in the anti-aging process.

One-hundred percent emu oil is completely made up of essential fatty acids, including omega-3 (Linolenic), omega-6 (Linoleic) and omega-9 (Oleic). It is the oil that is most like the oil our bodies produce, and it provides nutrition your skin needs. Every day our bodies are producing 300 billion new cells, and each one of these cells needs essential fatty acids to build a strong cell wall. 

Studies have shown the oil penetrates through the epidermal layers of the skin down to the basal layer, where it starts repairing, nourishing and enhancing new cells. It is also antibacterial, hypo-allergenic and noncomedogenic, so it will not clog pores.

Omega 3 is a natural anti-inflammatory that is not only used for sore muscles and stiff, swollen joints, but it also aids in reducing inflammation that occurs after many spa beauty treatments or facial surgeries. Surgeons have recommended it to their patients to reduce inflammation after surgery and to accelerate healing, as well as reduce the possibility of infection and scars. It will actually lighten or eliminate scars up to two years old. A growing number of other users include professional sports teams, chiropractors, massage therapists, estheticians and physical therapists—and they all report positive results from using emu oil.

Today, emu oil is one of nature’s best-kept secrets, and it is used more and more in spa wellness products. There is a huge demand for natural products, and the green industry is getting a greater percentage of the market share. Since this is an all-natural product and completely chemical-free, there are no allergic reactions or adverse effects.

Nationally acclaimed researcher Dr. Barry Sears said, “Emu Oil is an untapped resource and currently is where aspirin was in the early 1900s.” So if you are considering going green, then emu oil and emu oil products deserve serious consideration.

Another special property of emu oil is the fact that the oil is hyperoxygenated. Anne Geller, owner of Mundara, the new upscale line by Thunder Ridge Emu Products in Manassas, Virginia, says, “You can actually see it work. Put a drop on your cheek and massage it into your skin. Your skin will immediately flush; that is the oxygen and blood being drawn to the applied area. If you can get the oxygen to the surface of the skin and increase circulation, you can accelerate healing. It works beautifully after peels, microdermabrasions and for removing age spots, sun damage and wrinkles. There are several major cosmetic companies using emu oil in their anti-aging formulas, but I prefer using the pure oil.”

Geller states, “I’m not alone in my thinking.” In a recent interview with Australian born actress Cate Blanchett, published in Maire Claire magazine, she says she uses emu oil as a moisturizer and to keep her skin hydrated.

In addition to the soothing effects the fatty acid esters have on skin, emu oil is also rich in antioxidants, which help slow down the aging process and, in some ways, even help reverse it.

Often called the “Wonder from Down Under,” emu oil is finding a place in many different professional marketplaces.  From the natural-products industry, beauty care, health and wellness, and alternative medicine industries to the anti-aging market, this natural, affordable oil is becoming one of the most promising ancient remedies in today’s marketplace.

Benefits of Emu Oil            
• Anti-aging
• Helps control eczema and psoriasis
• Offers relief from inflammation
• Reduces fine lines, wrinkles, sun damage and age spots
• Accelerates healing of burns and wounds

Tiffany Neumann is marketing coordinator at Marketing Solutions, Inc., a full-service marketing, advertising and PR agency specializing in the professional beauty business. Visit www.MktgSols.com, call (703) 359-6000 or e-mail MktgSols@MktgSols.comAnne Geller, owner of Mundara, the new upscale line by Thunder Ridge Emu Products in Manassas, Virginia, offers the professional beauty industry 16 natural personal-care products made with 100-percent emu oil from the American Emu. For more information, call Geller at (800) 457-0617, e-mail Anne@Thunderridgeemu.com or visit www.ThunderRidgeEmu.com.

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