Why Wet Room Costs May Not Wash, by Jean Shea, MASSAGE Magazine Business Tip

The old saying, “You have to spend money to make money,” is true and even more relevant in today’s highly competitive economic environment. However, you still need to carefully weigh your investments against your desired return, and sometimes things just don’t wash, especially when it comes to wet room treatments.

No question, it’s worthwhile to expand your service offering with muds, seaweed and exfoliants. However, traditionally these treatments required you to install a wet room, which is a costly proposition whether you’re building an addition or converting your dry room to wet. 

Add to the cost of building your wet room facility, the cost of the equipment-–Vichy showers, wet tables and more-–as well as proper drainage, plumbing and ventilation. You’ll also need to consider what it will cost to meet the necessary sanitation and safety regulations. Then, the serious number crunching comes in. Your revenue projection for your wet room should exceed what the room made for dry treatments to ensure the room will pay for itself over time.

Fortunately, today you can create unique and individualized spa experiences without the expense of adding a wet room. New spa body-treatment products make it possible to offer traditionally wet room treatments in a dry environment. These new products have been formulated to stay moist and not dry out, retaining their creamy texture. They generally remove easily with a warm, damp cloth in one or two passes at a considerable savings in water usage over wet room treatments. Depending on your location, you may even discover your city is imposing new regulations on water usage, so being eco-friendly may be more than just good conservation practice; it may be the law.

Costs aside, the new treatments are easy for staff to apply in contrast to the training required to use Vichy showers and other wet room equipment. Furthermore, should a staff member trained on the equipment leave, there will downtime while someone new comes up to speed. Potential staff turnover makes the new body treatment products even more practical, ensuring there is no interruption in your service offering and return on your capital investment.

The equation wouldn’t be complete without considering time. Like any other service business, time is money. Cutting down the time to apply body treatments means your staff can handle more clients and provide each of them with two to three more services.

No business is the same, so there may be other reasons to include a wet room in your expansion plans. Otherwise, let the new dry room body treatments enable you to “go green” for the environment and take in additional revenue with expanded body treatments.

Jean Shea, Why Wet Room Costs May Not Wash, MASSAGE Magazine Business TipJean Shea is the founder and CEO of BIOTONE, a leading manufacturer of superior quality professional massage oils, cremes, lotions, gels as well as spa body and facial treatment products. Shea founded the company in 1980 and today continues to help create and manufacture all of the company’s formulas.

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