HOUSTON– (May 7, 2009) – Rome Salon and Day Spa announces Zahira Coll as Executive Director of the resort-like sanctuary set to open in Houston’s new urban village, West Ave in October 2009.  Unmatched in quality, Rome boasts a long list of ritualistic treatments, superior service, a relaxation lounge, an art forum, and a private VIP suite with a separate entry.

“I am very excited to have Zahira on the Rome team,” said Paul Winkler, Founder and Chief Executive Officer of Rome Salon and Day Spa. “Our clients will tremendously benefit from her immeasurable knowledge and experience in the spa sector and her leadership skills will drive the Rome family to be the best salon and spa in the region.”

In her new position, Coll is responsible for Rome’s concept development in addition to hiring training and directing the spa team. She will oversee the achievement of excellence for clientele and branding Rome Salon and Day Spa throughout the region.

Coll joins Rome with years of experience as a Human Resource Executive, Executive Spa Director, trainer, educator, speaker and business owner. Prior to joining Rome, she served as Founder and Executive Officer of Resources & Development, Inc., a consulting firm specializing in Spa and Hotel development.  She also served as Spa Director and Executive Resort Manager at Bacara Resort & Spa in Santa Barbara, CA and as Executive Spa Director and Human Resources Director with The Ritz Carlton Hotel Company LLC. In addition to these illustrious properties, Coll previously worked for several esteemed resorts such as Pan Pacific Hotel & Resorts and Sonoma Mission Inn & Spa.

Originally from Arecibo, Puerto Rico, Coll received her bachelor degree in Business Administration from the University of Puerto Rico.  She continued to strengthen her knowledge and earned a masters degree in Psychology Counseling from the Graduate School of Southern Puerto Rico. In addition to her two degrees Coll continued her education in spa and beauty disciplines with earning certificates and credits for make-up artistry, cosmetology and business tactics such as the scientific behavioral interview analysis methodology and personality profile methodology.

Coll is an active member of Society for Human Resource Management, International Spa Association and Day Spa Association. She is the author of Spa Ready-to-Use Business Tools ™, was the creator and editor of the electronic newsletter, “Recent Developments” and author of the “Spa Business Wisdom” and “Between the Sheets – A Spa Director’s Diary” blogs.

Opening October 2009, Rome Salon and Day Spa promises to be Houston’s sophisticated beauty refuge.  Located in West Ave at 2800 Kirby, Suite B-201, the hours will be Monday, Tuesday, Wednesday and Saturday 10 am – 7 pm, Thursday and Friday 10 am – 9 pm, and Sundays 12 pm – 6 pm.   www.romedayspa.com