NEW YORK, N.Y. – April 25, 2013: You use apps to order lunch, black cars, house-cleaning– and now, in-home massage. Zeel (, a mobile wellness company, is revolutionizing the massage industry with the new Zeel Massage On Demand app for iPhone. The app, launched April 2, allows customers to book same-day massage appointments in the privacy of their own home, office or hotel room with top, vetted therapists.

Why use the Zeel Massage On Demand app?

• With Zeel, you pay one set price, including tax and tip, charged to your credit card after the massage is complete. No need to have cash on hand for a tip.

• All Zeel Massage Therapists (referred to as ZMTs) are vetted, licensed, certified and insured. We interview them in person and verify their credentials. Many have 5+ years of experience.

• No need to own a massage table – all therapists bring a portable table.

• Choose between a 60 or 90-minute massage, and a relaxing Swedish or invigorating deep tissue treatment.

• Owners of massage tables pay a reduced rate. Zeel customers who buy 6 massages in advance get a free massage table.

Massage is extremely popular in the United States. Over 220 million massage appointments (representing a $15 billion market) are booked in spas, gyms, medical offices, hotels, and private homes every year. Not only does massage feel good; it also (according to the Mayo Clinic) helps alleviate health issues like stress, anxiety, pain, sports-related injuries and stiffness. Zeel Massage On Demand now makes massage even more accessible and timely for the aching, injured and stressed.

Says Zeel CEO Samer Hamadeh, “After two years of experience booking wellness services, we came to realize that not only do customers love massage, they often want it as soon as possible – to alleviate pain or stress, or just pamper themselves. But the massage industry is focused on scheduling in advance and not on meeting the needs of busy people who want on-demand massage. These people aren’t getting the massages they want. We saw that the massage market could potentially be double its current size or more if we solved the problem of matching massage therapists and customers in real time. That’s why I’m so excited to introduce our solution, Zeel Massage On Demand.”

Customers love Zeel Massage On Demand too. Says entrepreneur Shara Mendelson, “I had back pain and really needed a massage, so I used Zeel Massage On Demand. My booking was confirmed within minutes. I also loved that everything was automatically charged to my credit card.” Lauren Kantor, a business development director, says, “”I’m an extremely well-seasoned spa goer and Zeel Massage On Demand has finally brought the experience to my home. A perfect evening that now has me spoiled!”

Zeel Massage On Demand is currently available in New York City. The service will be available in other cities by the end of 2013.

Android users rejoice: Zeel Massage On Demand will be available for Android this May.

About Zeel

Zeel, a mobile health & wellness company, is revolutionizing the massage industry, offering same-day, in-home massage service with vetted, licensed, certified and insured massage therapists via app or web.

Originally hailed as “ZocDoc for alternative healthcare,” the company hyper-focused on massage after seeing that nearly 60% of Zeel massage booking requests were for same-day or next-day appointments. Zeel Massage On Demand soft-launched in New York City on December 15, 2012 at The company’s iPhone & Android apps for consumers will be launched on April 2, 2013 and in May 2013, respectively.

New York City-based Zeel was founded on November 1, 2010 by husband and wife team Samer Hamadeh, co-founder and former CEO of and entrepreneur-in-residence at Lightspeed Venture Partners, and Alison Harmelin, an Emmy-nominated television news correspondent. Samer is an active angel investor with stakes in multiple Internet start-ups, including on-demand mobile apps GrubHub (food delivery), GetMaid (cleaning), and (customer service).

For more information, visit or find us on Twitter (@GetZeel) and Facebook (