Integrative Medicine Association Releases First Integrative Medicine Certifications
posted: 2/8/2010
There are paths already in place for certification and licensure as a massage therapist; now an organization has announced a new path toward an advanced credential. The American Association of Integrative Medicine (AAIM) recently announced the release of certifications designed for holistic, natural and complementary health professionals.

Breathe Slowly to Reduce Pain
posted: 2/6/2010
Many massage therapists are familiar with breath work and yogic breathing; in fact, breath work is a type of health-care modality of its own. New esearch performed by a scientist at Barrow Neurological Institute at St. Joseph's Hospital and Medical Center has shown that controlled breathing at a slowed rate can significantly reduce feelings of pain.

The California Spa Association Launches Website to Unite Spa Professionals Throughout the State of California
posted: 2/3/2010
The California Spa Association (CSA) announces the launch of a new website to organize all spa professionals across the state of California. With this launch, the CSA plans to create the largest statewide spa association dedicated to the enhancement of the California spa experience and development of spa professionals.

Task Force Releases Second Draft of Report for Massage Field
posted: 2/3/2010
The Massage Therapy Body of Knowledge (MTBOK) task force released the second draft of a common body of knowledge for the massage profession. The body of knowledge is intended to include: a definition of massage therapy, and more.

Human Touch® Introduces New CirQlation™ Elite Foot & Calf Massager Providing Ultimate Targeted Relief for Tired Feet and Calves
posted: 2/2/2010
Featuring Human Touch’s proprietary Figure-Eight™ Technology, the CirQlation™ Elite delivers the latest in three-dimensional, robotic foot and calf massage with soothing vibration, ensuring a superior kneading massage that improves blood circulation to relieve sore, tired muscles.

Human Touch® Unveils HT-Connect™, the First Personalized Wellness Solution that Wirelessly Connects Human Touch Robotic Massage Chairs to A Wealth Of Massage Programs, Expertise and User-Friendly Applications
posted: 2/2/2010
HT-Connect™ for iPhone and iPod touch, designed to let users personalize the robotic massage chair to their individual wellness needs.

Human Touch® Unveils HT-Connect™
posted: 2/2/2010
Human Touch®, the U.S. market leader of innovative massage chairs, Perfect Chair® Recliners, and other wellness solutions, unveiled its revolutionary application, HT-Connect™ for iPhone and iPod touch, designed to let users personalize the robotic massage chair to their individual wellness needs.

Healing Arts for Haiti Event Set for February 12 at the Grand Hyatt at Grand Central Station
posted: 2/1/2010
Bringing its own version of love with a holistic twist, Healing Arts For Haiti will provide a “message in the massage” on Feb. 12 from noon to 8 p.m. at the Grand Ballroom at the Grand Hyatt Hotel, 42nd Street, New York. This one-of-a-kind event will support the ongoing efforts to benefit the people of Haiti who have been devastated by earthquakes and subsequent tremors.

ChiRunning: The Closest Thing to Barefoot Running Without Ditching your Shoes
posted: 2/1/2010
ChiRunning, a natural, injury-free alternative to barefoot running, has a significant following and community of runners who have heeded founder Danny Dreyer’s advice and re-learned to run as they did as children.

MASSAGE Magazine Seeks Massage Therapists to Comment on the Environment
posted: 2/1/2010
MASSAGE Magazine's editor is seeking massage therapists to interview for an article on running an environmentally friendly business. What are you doing to run a more environmentally sound business? How is being green costing money? (Or saving money)?

MASSAGE Magazine Electronic Subscription Now Available
posted: 1/30/2010
Readers of MASSAGE Magazine may now choose to read the publication in electronic format, and current print subscribers will soon also have access to the digital edition as well as their print editions. The printed version of MASSAGE Magazine will still be mailed to subscribers every month.

Education Alliance Open to Members, Conference Attendees
posted: 1/29/2010
A new group focused on serving the needs of massage schools, administrators and educators announced today its 2010 membership drive and opening of conference registration.

Independent Design Solutions Develops New Inclinometer for Range of Motion Measurement in Physiotherapy
posted: 1/29/2010
Independent Design Solutions is producing a newly designed inclinometer for measuring range of motion in patients undergoing various forms of physiotherapy, rehabilitation, clinical massage therapy and chiropractic therapy. An inclinometer is a device for measuring relative angle as measured by degrees. A primary use for the device is in documenting range of extension, flexion and rotation of patient’s cervical spine.

Alliance Launches 2010 Membership Drive and Opens Conference Registration
posted: 1/29/2010
The Alliance for Massage Therapy Education, an independent non-profit organization for massage schools and educators, has begun its 2010 General Membership Drive. Registration for the Alliance’s First Annual Conference on June 3-5, 2010 in Park City, Utah has also been opened.

Motionwise Releases 'Essential Stretching' Book
posted: 1/29/2010
For heath-care professionals, years of repetitive motion can cause muscles and joints to lose their ability to perform properly due to aches and pains, which ultimately can affect their ability to earn an income.

Sublime Launches Mats That Offer a Solution to Foot And Back Pain
posted: 1/29/2010
Has cooking become a drag from standing on a hard floor? Knees aching from kneeling on tile to bathe your toddler? Thinking of throwing in the towel because of pain from standing to fold clothes? Sublime comes to the rescue with its new Anti-Fatigue Comfort Mats.

New in Hyaluronic Acid
posted: 1/29/2010
derma e® Natural Bodycare, a pioneer in cutting-edge effective natural skin-care products, is pleased to announce the addition of two hyaluronic acid (HA) formulas to its innovative line.

Massage Schools Win Community Outreach Awards
posted: 1/28/2010
BIOTONE, a leading massage-and-body-care product manufacturer, has chosen its 2009 Community Outreach Award winners. BIOTONE established the Community Outreach Award in 2007 to reward massage therapy schools for helping their communities, providing students with unique, hands-on training and advancing public awareness of the healing value of massage.

AMTA Member Paul Lewis RMT, Strikes an International Distribution Deal in Japan
posted: 1/27/2010
Within hours of arriving in Japan, Paul Lewis RMT met with Hatsuo Mizutani, President of GOOD LIFE ASSOCIATION EDIT INC. in Tokyo, Japan to discuss the distribution of Paul’s Multi-Language In-Chair Massage Instructional DVD.

Fitness Together Holdings Inc. Names Heinrich Marketing Agency of Record
posted: 1/27/2010
Fitness Together Holdings Inc. has named Heinrich Marketing its agency of record for direct marketing and advertising programs, effective immediately. Terms of the agreement were not disclosed but will include creative campaigns for Fitness Together Franchise Corporation, a one-on-one personal training franchise, and sister-company Elements Therapeutic Massage, Inc.

Florida Massage Therapist Heading to Olympic Games
posted: 1/27/2010
When the 2010 Winter Olympic Games open in Vancouver, British Columbia, Canada, on Feb. 12, massage therapists will be hand to keep athletes in top form.

Massage Marketing Using Facebook
posted: 1/27/2010
Massage Marketing Using Facebook, a new e-book, will answer the following important marketing questions: How do I successfully build and expand my massage clientele by using Facebook? How can I compete with all the other professional massage therapists in my area? How can I attract clients without having to slash my prices?

Grant Deadlines Near
posted: 1/26/2010
Massage therapists interested in conducting research or a community-service project may apply for a grant from the Massage Therapy Foundation.

MassageLuxe Continues Growth in 2010
posted: 1/26/2010
During a time when many consumers are evaluating their spending and cutting back on nonessential items, MassageLuxe continues to do big business: The Fenton, Mo.-based affordable massage therapy spa chain has plans to grow the brand to 20 locations in St. Louis within the next five years.

BIOTONE Announces 2009 Community Outreach Award Winners
posted: 1/26/2010
BIOTONE has announced that the Potomac Massage Training Institute (PMTI) in Washington, D.C., and MTTI-WellSpring in Kansas City, Missouri, are the recipients of the annual BIOTONE Community Outreach Award. Each school will receive a $2,500 grant from BIOTONE in recognition of its volunteer program in 2009 to provide massage therapy to members of the community.

Massage Reduces Depression in Pregnant Women
posted: 1/25/2010
New research shows massage therapy reduced depression in pregnant women, and also reduced the incidence of massaged women's babies being born prematurely. The study was conducted by researchers at the Touch Research Institutes, where pioneering research about massage has been conducted since 1992.

Yoga Found to Affect Inflammation
posted: 1/24/2010
Many massage therapists practice yoga; and, as both are holistic health-care practices dating back many thousands of years, massage and yoga are complementary aspects of a health-care regimen. New research shows yoga reduces cytokine levels known to promote inflammation.

Spa Trends: 2000-2009
posted: 1/23/2010
Spa Finder has released its Top 10 Spa Trends for the past Decade. From organic to indigenous, from social spa-ing to the online spa scene, the spa category was radically transformed and expanded from 2000 [through 2009], as the industry met global challenges with unprecedented innovations that will positively impact us all for years to come.

Touch the Ocean: The Power of Our Collective Emotions, Audio Book/Mp3 Releases Valentines!
posted: 1/22/2010
The long awaited Audio Book for Touch the Ocean: The Power of Our Collective Emotions, by James Nemec, LMT, CST-D will be released, on Valentines Day, announces publisher, CraniOcean Media, and available as an Mp3 through New Leaf Distributing.

Translational Research in Massage Therapy is Focus of Conference
posted: 1/22/2010
Seven world-renowned researchers and clinicians in the field of integrative health care will give keynote presentations at “Highlighting Massage Therapy in Complementary and Integrative Medicine Research,” hosted by the Massage Therapy Foundation. The three-day agenda, which focuses on translational research and public health, also includes two panel discussions, sixty research presentations and posters, and innovative experiential workshops.

Massage and Spa Industries Rally to Help Haiti
posted: 1/22/2010
Massage therapists are traditionally quick to help people in need. The tragic events in Haiti, following a 7.0 earthquake, are no exception. Professionals in the massage and spa industries are creating events to raise funds for disaster relief. Among the efforts underway:

Indigenous Designs Celebrates Its 15th Anniversary of Organic, Fair-trade Apparel
posted: 1/22/2010
ndigenous Designs Corporation, a leading provider of eco fashion, welcomed in the New Year by celebrating its 15th anniversary. During the last 15 years, the company has been recognized as the authentic pioneer of organic, fair-trade apparel.

Massage Therapists Learn a Simple Way to Get Clients: Teleclass
posted: 1/22/2010
Massage therapist and small business coach Woody Haiken will present the “Get Clients Now!™” seminar Feb. 1 from 7 to 8:30 p.m. via teleconference. “Get Clients Now!” is a simple sales and marketing system designed to help small business owners overcome the most challenging issue in building a business: landing new clients with a minimum of time and effort.

Earth Creations® Offers Comfort with a Conscience in 2010 Spring/Summer Imprinted Sportswear Collection
posted: 1/21/2010
Once again proving that comfy clothing, rich color and eye-catching designs don’t have to be chemically-based, Earth Creations introduces its spring/summer line of clay-dyed, sustainable imprinted sportswear. Featuring a colorful collection of organic cotton tees and tanks, the line brings bold prints and flattering fits to women, men and children’s offerings.

SpaFinder’s ‘Deal Days’ — Nation’s Largest Spa and Wellness Marketing Event — Premieres March 8-14
posted: 1/21/2010
SpaFinder Inc., a large spa media and marketing company, has announced “Deal Days,” a major marketing event for the nation’s spas that will take place March 8 to 14.

Massage Therapy Reduces Pain Post-Electrocution
posted: 1/21/2010
Researchers studying pain management for people who had been electrocuted found massage therapy alleviated pain in 75 percent of patients—13 percentage points more than the pain relief effected by nonsteroidal antiinflammatory drugs (NSAIDS).

Med Students Say Conventional Medicine would Benefit by Integrating Alternative Therapies
posted: 1/21/2010
In the largest national survey of its kind, researchers from UCLA and UC San Diego measured medical students' attitudes and beliefs about complementary and alternative medicine (CAM) and found that three-quarters of them felt conventional Western medicine would benefit by integrating more CAM therapies and ideas.

The Breema Center Presents the First Principle of Harmonious Living: 'Body Comfortable'
posted: 1/21/2010
The Breema Center kicks off its 2010 focus on living the nine principles of harmony by dedicating January to the first principle: Body Comfortable.

AAIM Releases First Integrative Medicine Certifications
posted: 1/21/2010
The American Association of Integrative Medicine, a medical society for the 21st century, has announced the release of certifications designed to enable holistic, natural and complementary and alternative health professionals to lend additional credibility to their practice of integrative health care.

Massage DVD Featuring AMTA member Paul Lewis Up for 4 Telly Awards
posted: 1/20/2010
Paul Lewis’s multilingual In-Chair Massage Instructional DVD was nominated for a Telly Award in three separate film/video categories of nonbroadcast productions: education, health and wellness, and how-to instructional.

Destinations Spas Introduce New Unique Wellness Opportunities in 2010
posted: 1/20/2010
With the shift in health care going from sick care to prevention, the mind-body-spirit retreats known as Destination Spas have introduced a wide variety of new wellness options for spa-goers in 2010. New offerings like college weeks, two-for-one spa experiences, Pilates for osteoporosis, Bollywood dance and gardening for life add more wellness opportunities to the broad range of programs a destination spa vacation offers.

Essential Oils Found to Reduce Inflammation
posted: 1/20/2010
The health benefits of red wine are well-known—but what if you are a teetotaler? New research shows that six essential oils—from thyme, clove, rose, eucalyptus, fennel and bergamot—can suppress the inflammatory COX-2 enzyme, in a manner similar to resveratrol, the chemical linked with the health benefits of red wine.

Tai Sophia Now Enrolling for New Health and Wellness-based Graduate Programs
posted: 1/19/2010
Tai Sophia Institute, an accredited, nonprofit educational institution focused on wellness studies, announced it is doubling its health and wellness-based graduate programs in 2010 following Maryland Higher Education Commission’s (MHEC) approval of the following five new graduate certificate programs: health coaching, herbal studies, medical herbalism, transformative leadership and wellness coaching.

Starwood Hotels to Create Spa Jobs
posted: 1/19/2010
In positive economic news, Starwood Hotels & Resorts announced it will create more than 12,000 new jobs in 2010, including spa jobs. The majority of the new jobs will be created through the 80 to 100 new hotels Starwood and its development partners are slated to open this year globally,

Nordic Naturals Introduces Revolutionary Delivery System for Fish Oil—Drink Your Omega-3s in Effervescent Form
posted: 1/19/2010
Nordic Naturals, an industry leader in omega-3 fish oil, introduces Omega-3 Effervescent, an innovative way to enjoy fish oil supplementation via a water-soluble drink mix containing EPA and DHA in a delicious orange flavor.

PatientCentral Technologies LLC Releases Wellness ToolBox: A Treasure Trove of Technology for Self-Health and Wellness
posted: 1/19/2010
PatientCentral Technologies LLC just released Wellness ToolBox, a new self-health and wellness feature of MyHealthArchive.

Independent Design Solutions Develops New Inclinometer for Range-of-Motion Measurement in Physiotherapy
posted: 1/19/2010
Independent Design Solutions is producing a newly designed inclinometer for measuring range of motion in patients undergoing various forms of physiotherapy, rehabilitation, clinical massage therapy and chiropractic therapy.

Spa Companies Collective Caring for Charity
posted: 1/18/2010
In Honor of Domestic Violence Awareness Month Beauty Secrets hosted a Spa Party for Charity to benefit the Center Against Domestic Violence (CADV) and reached the Giving Goal of creating 80 Beauty Bags for all the women currently housed in 3 Safe Havens in NYC thanks to the generosity and collaboration of several spa industry companies.

Acupressure Shown to Improve Insomnia
posted: 1/18/2010
Acupressure may improve insomnia in residents of long-term care facilities, according to new research. Researchers set out to evaluate the effectiveness of acupressure on a specific place on the wrist, or the Shenmen point, for residents of long-term care facilities with insomnia.

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