Kelly Bowers, Author at MASSAGE Magazine | Page 2 of 3

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Kelly Bowers

Author: Kelly Bowers

Advantages of Offering Discounts—If Done Correctly

August 8, 2023

If you lose clients from your client base, you have to attract new clients to replace them. That’s a good reason to focus on client retention, of course. Beyond that, however, your client base is a source of so much other value to your practice, including filling up your schedule, online reviews and word-of-mouth promotion.

Massage Client Retention Techniques to Try Now

July 20, 2023

There are plentiful massage therapy jobs available now—at clinics, spas, hospitals and multi-therapist practices. If you seek employment and want to secure a position at the location of your choosing, you need to know how to have a successful interview.

How to Have a Successful Interview: Ask Questions!

June 27, 2023

Massage therapy is rarely the only place a person can go within the local wellness marketplace to address their needs.

Squeezing In: How Do You Fit into the Wellness Marketplace?

June 16, 2023

There are three financial reports for small business that every massage therapist should use. These reports answer three fundamental questions: Is my practice profitable?; Do I have enough cash to pay my bills?; and How much is my practice worth?

These 3 Financial Reports for Small Business will Measure the Health of Your Massage Practice

December 13, 2022

The reality is many people can’t experience massage because they can’t afford it. You could reduce your rates to the point virtually anyone could afford massage, but what about your financial needs?

Affordable Massage: Make Services Available Without Going Broke

December 7, 2022

You are not going to be the best fit for every massage client. Nor are they always going to be the best fit for you. However, when you attract people who are best-fit clients, they are far more likely to have a unique and satisfying experience with you.

The Best-Fit Massage Client: This is How to Hone Your Attraction & Retention Efforts

October 13, 2022

How many times have you heard or read the phrase “self-care”? If you’re like me, it’s beginning to sound repetitious.

What Drives & Sustains You? (A Mission Statement Will Help Answer this Question)

January 31, 2022

You can find a wealth of information about how a massage therapist can take care of themselves physically and even emotionally—but the pickings start getting slim when you’re looking for solid advice about how to take care of yourself financially.

These Exercises Will Help You Integrate Your Business Mind and Healing Heart

September 16, 2021

Does Running Your Massage Practice Feel Good? These 7 Steps Will Help You Enjoy Being a Businessperson

July 22, 2021

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