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MASSAGE Magazine contributes to massage therapists’ practice success with informational and inspiring articles and advice. The massage therapy profession offers a variety of practice venues and specialties—and no matter where a therapist practices, staying on top of new techniques, technology, products and self-care is necessary for a successful and enduring career.

Clientele

While it is critical for practitioners to retain independent massage therapy and bodywork applications, there is some value in providing service that feels familiar to a client. Meeting a client’s expectations with detectable service could quickly instill trust, and trust is vital for successful massage or bodywork execution.

Massage Opening Practices to Connect with Clients

While it is critical for practitioners to retain independent massage therapy and bodywork applications, there is some value in providing service that feels familiar to a client. Meeting a client’s expectations with detectable service could quickly instill trust, and trust is vital for successful massage or bodywork execution.

  • April 8, 2022
Mobile massage is the delivery of massage therapy treatment, where the massage therapist delivers on-site treatment at the client’s home, office or another preferred location. Despite the devastating impact of the pandemic and its effects on a great many people, it has provided something of a silver lining for therapists who offer mobile massage therapy.

Meet Clients Where They Are: Mobile Massage Therapy Offers New Opportunities

Mobile massage is the delivery of massage therapy treatment, where the massage therapist delivers on-site treatment at the client’s home, office or another preferred location. Despite the devastating impact of the pandemic and its effects on a great many people, it has provided something of a silver lining for therapists who offer mobile massage therapy.

  • February 3, 2022
While the events of the past 16 months have left most people with a whirlwind of emotional side effects, one commonality on all sides of the energy aisle seems to be an increase in grief.

Practice Being Present with Grief

While the events of the past 16 months have left most people with a whirlwind of emotional side effects, one commonality on all sides of the energy aisle seems to be an increase in grief.

  • September 28, 2021

Laws and Legislation

Offering holiday promotions is a great way to promote your practice: they generate excitement and encourage people to book sessions, buy gift certificates and purchase products. This article highlights three types of promotions that can be used for any holiday and then concludes with tips on how to announce your holiday promotions.

Get Started Now On Your Holiday Promotions

Offering holiday promotions is a great way to promote your practice: they generate excitement and encourage people to book sessions, buy gift certificates and purchase products. This article highlights three types of promotions that can be used for any holiday and then concludes with tips on how to announce your holiday promotions.

  • September 7, 2022
The most common causes of knee pain are related to aging, injury, repeated stress, over-use, over-weight and under-use of the knee. Common knee problems include sprained or strained ligaments, cartilage tears, tendonitis and arthritis.

How to Tape a Knee for Pain Reduction

The most common causes of knee pain are related to aging, injury, repeated stress, over-use, over-weight and under-use of the knee. Common knee problems include sprained or strained ligaments, cartilage tears, tendonitis and arthritis.

  • September 2, 2022
Marshall Dahneke is running the 2023 Boston Marathon to raise funds for massage therapy research and community service in honor of his daughter, Jacquelyn, who passed away from breast cancer in early 2022.

The Jacquelyn Project: Sleep is a Superpower

Marshall Dahneke is running the 2023 Boston Marathon to raise funds for massage therapy research and community service in honor of his daughter, Jacquelyn, who passed away from breast cancer in early 2022.

  • September 1, 2022

Practice Building

I have observed that most doctors’ offices are now using text messages or a series of texts to remind clients of their appointments. They use texting because it works and it decreases the rate of no-show appointments, which impacts many health and service-related businesses.

Send Text Message Reminders to Help Clients Keep Appointments

I have observed that most doctors’ offices are now using text messages or a series of texts to remind clients of their appointments. They use texting because it works and it decreases the rate of no-show appointments, which impacts many health and service-related businesses.

  • August 26, 2022
You have a Google Business Profile page (formerly called a Google My Business page), but it’s ranking low in the local business search—which makes it more difficult for potential clients to find you. How do you optimize your Business Profile page? Unfortunately, no one knows exactly what Google’s algorithm is for ranking businesses in the local search—except Google.

Set Up a Google Business Profile in 7 Simple Steps

You have a Google Business Profile page (formerly called a Google My Business page), but it’s ranking low in the local business search—which makes it more difficult for potential clients to find you. How do you optimize your Business Profile page? Unfortunately, no one knows exactly what Google’s algorithm is for ranking businesses in the local search—except Google.

  • August 19, 2022
You have a lot going on: your massage practice, perhaps kids, family, books you want to read, classes you want to take. Moreover, don't forget all the things that you think you should be doing, like eating right or exercising, meditating, journaling and doing yoga every day.

Take Your Life Back from the 3 Biggest Time-Wasters

You have a lot going on: your massage practice, perhaps kids, family, books you want to read, classes you want to take. Moreover, don't forget all the things that you think you should be doing, like eating right or exercising, meditating, journaling and doing yoga every day.

  • August 17, 2022
In this article, I offer three ideas for promoting your business which—at least once a few initial investments of time have been made—are both free and easy. Whether you choose any of these ideas or none, the most successful marketing tools are the ones you use and stick with. Try a few things out, find what works best, adjust as needed and keep at it.

Three Free & Easy Ways to Promote a Massage Practice

In this article, I offer three ideas for promoting your business which—at least once a few initial investments of time have been made—are both free and easy. Whether you choose any of these ideas or none, the most successful marketing tools are the ones you use and stick with. Try a few things out, find what works best, adjust as needed and keep at it.

  • August 11, 2022

Research

Self-Care

As massage therapists, we have a physical job that uses our bodies in repetitive ways. Whether you’re a fan of exercise or not, it is now a necessary part of maintaining your physical health. Statistics show a high injury and burnout rate for massage therapists.

The Fit MT: Level Up Your Exercise

As massage therapists, we have a physical job that uses our bodies in repetitive ways. Whether you’re a fan of exercise or not, it is now a necessary part of maintaining your physical health. Statistics show a high injury and burnout rate for massage therapists.

  • August 25, 2022
Working as a massage therapist can be a rewarding career with endless opportunities to help clients who are dealing with a myriad of ailments, including chronic pain, stress and anxiety. However, providing this service impacts the therapist’s own physical and mental well-being.

3 Ways to Incorporate CBD into Your Self-Care Routine

Working as a massage therapist can be a rewarding career with endless opportunities to help clients who are dealing with a myriad of ailments, including chronic pain, stress and anxiety. However, providing this service impacts the therapist’s own physical and mental well-being.

  • August 18, 2022
Marshall Dahneke is running the 2023 Boston Marathon to raise funds for massage therapy research and community service in honor of his daughter, Jacquelyn, who passed away from breast cancer in early 2022. His column details his personal health journey, inspires massage therapists to live a healthier life, and promotes The Jacquelyn Project to raise funds for massage research and especially breast cancer community service projects. Visit The Jacquelyn Project’s home page for an overview of the project, sponsor highlights, and a donation link. 

Becoming an Endurance Athlete

Marshall Dahneke is running the 2023 Boston Marathon to raise funds for massage therapy research and community service in honor of his daughter, Jacquelyn, who passed away from breast cancer in early 2022. His column details his personal health journey, inspires massage therapists to live a healthier life, and promotes The Jacquelyn Project to raise funds for massage research and especially breast cancer community service projects. Visit The Jacquelyn Project’s home page for an overview of the project, sponsor highlights, and a donation link. 

  • August 4, 2022
Food is fun. Food is necessary. Food is also a source of love/hate for some people. Whether you eat too much, not enough or have no idea what the heck you should be eating, our lives revolve around food. It’s social, it has expectations and we are bombarded with food information in media.

The Fit MT: Level Up Your Nutrition Skills

Food is fun. Food is necessary. Food is also a source of love/hate for some people. Whether you eat too much, not enough or have no idea what the heck you should be eating, our lives revolve around food. It’s social, it has expectations and we are bombarded with food information in media.

  • July 28, 2022

Technique

Protect

ISPA Launches New Website & Career Center

Earth Mama Organics, a brand with a mission to Do No Harm to people or the planet, is now Certified Plastic Neutral. The company has partnered with rePurpose Global to fund the recovery of as much nature-bound plastic waste as it uses across its packaging and distribution. This bold commitment by Earth Mama Organics is enabling the removal of over 88,000 lbs. of plastic waste otherwise landfilled, burned, or flushed into the oceans every year.

  • August 25, 2022

MASSAGE ENVY ANNOUNCES NATIONAL SCHOLARSHIP SWEEPSTAKES

Massage Envy, the nation's No. 1 provider of massage in the U.S. collectively across its franchise network and a national leader in skin care, today announced the launch of a national program to award 96 scholarships for future massage professionals over the next 12 months.

  • August 24, 2022

Massage Envy Enhances Massage and Skin Care Portfolio With CBD Offerings From Charlotte’s Web, The World’s Most Trusted Hemp Extract™

Massage Envy, the nation's No. 1 provider of massage in the U.S. collectively across its franchise network and a national leader in skincare, and Charlotte's Web Inc., (TSX: CWEB) (OTCQX: CWBHF) the market leader in innovative hemp-derived CBD wellness products, are pleased to announce the availability of premium CBD wellness products at participating Massage Envy franchised locations nationwide.

  • August 24, 2022

MASSAGE ENVY LAUNCHES FIRST-EVER NATIONAL ADVERTISING CAMPAIGN FOCUSED ON CREATING AWARENESS OF CAREER OPPORTUNITIES AS A THERAPIST

Massage Envy, the nation's No. 1 provider of massage in the U.S. collectively across its franchise network and a national leader in skincare, today announced the kickoff  of "Where Better Careers Begin," the brand's first-ever national advertising campaign to highlight the rewarding career of massage therapy and bring awareness to the career opportunities available to massage therapists at its franchised locations nationwide.

  • August 24, 2022
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