- One Really Good Reason You Need to Stand Up Straight
- Is a Niche Practice Right For You?
- If You Are Failing at Social Media Marketing- Here Are 5 Steps to Turn It Around!
- How One Therapist Helps Skiers Using Thai Massage Techniques
- Massage Helps Reduce Postpartum Anxiety
- Dimensions of Wellness for Massage Therapists
- and much more!
Articles related to the current issue of MASSAGE Magazine found only on massagemag.com
A word is but a word—or is it? Consider this: You’re sitting with a friend, discussing the relentless pursuit of success. Maybe your word isn’t success, but happiness, fulfillment or security. It’s just a word—or is it? This word describes a state that you’d like to be in, that you’d like to call your own.... Read More »
One of the toughest questions you’ll ever have to wrestle with is the question of your niche, or target clientele. But the question, “Do I niche or not?” may be the wrong question to ask. Some people will tell you that you must have a niche practice. Others will tell you not to bother, or... Read More »
If you already own a massage practice or find yourself no longer wanting to be an employee, you may want to model the massage business practices of successful franchised massage chains without sacrificing quality. What the Franchise System Does Well Affordable pricing Membership with advantages A variety of services Convenience Access to multiple locations A designated... Read More »
One 20-minute session of seated, slow-stroke back massage resulted in a significant decrease in anxiety among new mothers on their first postpartum day, according to recent research. Study Overview The study, “The effect of slow-stroke back massage on the anxiety levels of Iranian women on the first postpartum day,” involved 100 primiparous women, or first-time... Read More »
Samantha Sunshine, 31, of Vail, Colorado, specializes in inversion therapy, Thai massage techniques and deep tissue massage. She graduated from Kalani Honua on the Big Island of Hawaii; after practicing on the Big Island and Maui for six years, she moved to her hometown, Vail, and established her own private practice, Sunshine Massage Studio, in... Read More »
When it comes to building a clientele, social media is one of the most effective ways to both acquire and retain customers; yet, as a social media professional serving the massage therapy field, I’ve come to the realization that most massage therapists are failing with their social media strategy.There is an infinite amount of resources... Read More »
Yoga can be a profound mindfulness practice. The practice of yoga focuses our attention on the movement of the body and our breathing as a gateway to our mind and emotions. It involves working through the body and the movements of the asanas to develop flexibility, frictionless structural alignment, balance and strength. Yoga includes learning... Read More »
Whether you run a Fortune 500 company or a one-person operation, making the right hire for your practice plays a key role in building and sustaining a profitable and results-driven business. Certain elements go into the process of achieving that right hire. Identify The recruitment-and-hiring process involves, in part, identifying either a need to... Read More »
These massagemag.com articles generated thousands of likes, comments and shares on Facebook and Twitter in 2016. 1. 4 Benefits of a Deep Tissue Massage By becoming trained in deep tissue massage, you can be prepared to better serve athletes, people managing chronic pain, and other specialized populations. 2. 8 Ways to Extend Your... Read More »