COMMERCE, Mich., March 25, 2010 —LaVida Massage, a Commerce, Michigan-based massage and wellness center, has announced the grand opening of a new LaVida location in Lake Orion, Michigan.

Owned by Clarkston resident Stephanie Parenti, the new LaVida will feature nine massage rooms, including five individual rooms, two couples rooms and two facial rooms, each one distinctively decorated to provide a calming and therapeutic experience for guests. The center will offer a variety of service options, including Artisan custom facials, Jet Peel Rejuvenation and Swedish, deep tissue, hot stone and corporate massages by certified massage therapists.

With a business-oriented background, Parenti was inspired to open the center to offer her own community valuable services at reasonable prices. As a loyal massage customer herself, Parenti saw a perfect opportunity to open a business that she already enjoyed and had the aspects of health and wellness integrated into the company philosophy. Additionally, Parenti was inspired by LaVida’s Michigan roots believing strongly in investing in the local economy. Parenti has hired more than 80 percent of her staff from Lake Orion and will also be carrying Michigan-made products at the center.

“It’s an exciting experience to be opening my own LaVida location here in Michigan,” she said. “I love the sense of community in Lake Orion and everyone here is excited about the new center. I see this as an investment in the community and an investment in Michigan. Small businesses like LaVida will continue to strengthen of our local economy and will make a significant impact on Michigan’s ability to rebound.”

Founded in 2007, LaVida has locations that span the U.S., with several more centers slated to open in 2010. The company has doubled in size in the past year, and is positioned for substantive growth as franchisees and clients continue to find unmatched value in the benefits of owning and frequenting a cost-effective, high quality massage center.

“As LaVida continues to expand across the country, it’s exciting to welcome another Michigan location to the LaVida family,” said LaVida Founder John Hoose. “We are confident that the Lake Orion location will be a great addition to the community and we look forward to seeing the incomparable value of health and wellness surpass tough economic times.”

Founded in 2007, LaVida Massage is a health and wellness massage center, providing massage, facial and cosmetic services that revitalize and reinvigorate clients’ emotional and physical health. As more Americans find value in personal care and therapeutic relief from negative outside influences, LaVida introduces a new franchise to the fast-growing health and wellness industry. With locations nationwide, LaVida is headquartered in Commerce Township, Michigan. For more information, visit