Massage Heights logoPrincipal Glenn Franson Appointed CEO and Announces Investment in Dallas-Based The Gents Place

SAN ANTONIO (March 9, 2016) — On the heels of a tremendous year of growth in 2015, Massage Heights, a leader of professional, affordable and convenient therapeutic massage and facial services, announced today it has established a new brand management and development company, Elevated Brands. In addition to managing and developing Massage Heights, Elevated Brands has formed a relationship with the first ultra-premium men’s grooming and lifestyle club, The Gents Place. Elevated Brands, in conjunction with The Gents Place founder and president Ben Davis, will lead the efforts to grow their brand nationally through franchising.
Glenn Franson, principal of Massage Heights, has been appointed CEO of Elevated Brands. He will continue to play a key role in international development for Massage Heights while also leading operations and cost-saving initiatives as president of the brand’s supply chain, Summit Franchise Supply. Franson will transition from his CEO role at Massage Heights and Shane Evans, founder and president of Massage Heights, will continue to lead day-to-day operations of the company. 
“Over the last 12 years, we’ve grown Massage Heights from a single location to more than 140 retreats across the U.S. and Canada. Now, through Elevated Brands, we are able to leverage our collective experience to build a family of lifestyle brands that are dedicated to the well-being of those they serve,” said Franson. “We were instantly attracted to The Gents Place as Elevated Brands’ first partnership and we were incredibly impressed with what the brand founder, Ben Davis, has created. His passion to help gentlemen look and feel their best so they can change the world is inspiring. The Gents Place truly embodies everything Elevated Brands stands for and we look forward to working with Davis and his team to propel The Gents Place brand to nationwide franchise growth.” 
Founded in Dallas, Texas, in 2008 by Davis, The Gents Place currently has three lifestyle clubs in Texas and one in Kansas City, which will continue to be owned by Davis. He also assumed the role of president of The Gents Place Franchising LLC, leading the day-to-day operations of The Gents Place and working with Elevated Brands to grow the company through franchising.
“We’re thrilled to partner with Elevated Brands and the leadership team behind Massage Heights to expand The Gents Place nationwide through its proven franchising model,” said Davis. “I’m confident their deep experience in and knowledge of the franchising industry will help us accelerate our growth beyond what we ever would have been able to do on our own.”
Elevated Brands seeks to partner with businesses that, like The Gents Place, align with the company’s business model, long-term goals and objectives and, most importantly, family-oriented values. Through its expertise with startup franchise companies, Elevated Brands is committed to helping emerging brands grow a proven model.

About Massage Heights

Massage Heights is a family-owned, membership-based therapeutic services franchise company that provides members and guests convenient, professional, affordable resort-quality massage and facial services that help people achieve a balanced and healthy lifestyle, in an upscale retreat environment. Regular massage and skin therapy services help people look and feel their best from the inside out by aiding in the reduction of stress, pain management and increased relaxation, all resulting in the ability to tackle daily life with a higher level of vitality and positivity, truly elevating the everyday.

The Elevated Brands logoAbout Elevated Brands

Elevated Brands is the brand management and development company established by the principals of Massage Heights, a membership-based, therapeutic services franchise company. The company provides emerging lifestyle concepts with the tools and strategic planning needed to grow their brands through the franchising model. Through its leadership team’s deep franchise experience in the health and wellness space, Elevated Brands is on track to build a family of lifestyle brands that are dedicated to the well-being of those they serve. Its current portfolio includes Massage Heights Franchising, Summit Franchise Supply and The Gents Place.

The Gents Place logoAbout The Gents Place

The Gents Place is an ultra-premium men’s grooming and lifestyle club that helps gentlemen look and feel their most confident best. Founded in 2008, the company has grown to include lifestyle clubs in Dallas, Southlake and Frisco, Texas; as well as Leawood, Kansas. The Gents Place provides luxury men’s grooming services in addition to straight razor shaves, shoe shines, and hand and foot repairs in a refined and timeless environment.