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SAN ANTONIO (Jan. 15, 2019) – Massage Heights, a leader of professional, affordable and convenient therapeutic massage and facial services, announced it has signed a franchise agreement with new franchisees Amanda Watkins and Ben Heinz of Vanilubeen Limited. The business partners will be developing a new Retreat in the greater Denver area, targeting North Thornton, which is slated to open in Summer 2019.

Watkins and Heinz are both Colorado natives, hailing from Fort Collins and Arvada, respectively. Watkins received a bachelor of science degree in microbiology from Colorado State University and has previous experience in medical device quality assurance. Heinz has his bachelor of science degree in chemistry from Creighton University in Omaha, Nebraska, and worked as a scientific equipment field service engineer. This is the duo’s first foray into franchising.

“Ben and I have loved the Massage Heights brand for more than a decade. We decided to take the leap and become franchisees because we were both in a pivotal, transformative period in our lives and wanted to do something we could be passionate about while helping others,” said Amanda Watkins. “We’ve wanted to own our own business for years and after researching Massage Heights further and meeting with the corporate team, the choice was obvious to us.”

Founded in San Antonio in 2004, Massage Heights has grown to more than 145 Retreats nationwide and continues to identify Colorado as a key state for development. The brand currently has five Retreats throughout Colorado Springs, Denver and Longmont, and is aggressively recruiting single- and multi-unit franchisees to continue the growth of the brand.

“Our franchisees all share the same passion for helping others, which is the foundation that Massage Heights was built upon, and we feel fortunate to welcome such kind and compassionate people like Amanda and Ben to the Massage Heights family,” said Tim Hicks, senior vice president of franchise operations and development for Massage Heights. “Massage Heights as a brand has done extremely well in Colorado, and the state remains a target market for our continued growth. We look forward to Amanda and Ben opening our newest Colorado Retreat, as well as their journey with Massage Heights.”

Prospective franchisees should have $175,000 in liquid assets and minimum $400,000 net worth per location, as well as experience in sales or retail management and managing hourly wage employees. As part of its growth strategy, Massage Heights is targeting franchise development in Nashville, Chicago, St. Louis, South Florida and Las Vegas.

For more information about franchise opportunities with Massage Heights, visit or call 888-810-3940.

About Massage Heights

Massage Heights is a family-owned, membership-based therapeutic services franchise company that provides Members and Guests convenient, professional, affordable resort-quality massage and facial services that help people achieve a balanced and healthy lifestyle, in an upscale Retreat environment. Regular massage and skin therapy services help people look and feel their best from the inside out by aiding in the reduction of stress, pain management and increased relaxation, all resulting in the ability to tackle daily life with a higher level of vitality and positivity, truly elevating the everyday.