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LEXINGTON, Ky. – On Sept. 13, the International SPA Association was pleased to announce Noel Asmar Group as this year’s overall winner for the ISPA Innovation of the Year. Their athleisure uniforms that use recycled fabric made from repurposed plastic bottles received the most votes by ISPA members.

With
seventeen years’ experience of designing clothing, Noel Asmar Group learned it
was possible to make their trademark high quality, functional garments from
recycled plastic. Instead of ending up in landfills, recycled bottles are given
a new, sustainable life where they are crushed, pelleted and spun into fabric.
Noel Asmar Group then chose a sustainable biodegradable ChitoSanté treatment for their fabric, which naturally offers an
anti-bacterial element that is both odor resistant, moisture wicking and
provides powerful UPF 50 sun protection.

“It is truly an honor to receive the 2019 International SPA Association Innovate of the Year Award at a time when sustainability and planet health is at the forefront of every global news outlet,” said Noel Asmar, founder and creative director of Noel Asmar Group. “Thank you to ISPA for recognizing innovation. The Noel Asmar sustainable uniform collection is simply the beginning — once this journey began, we quickly discovered just how much more must be done and we are proud to be launching a major sustainability initiative this fall.”

The ISPA
Innovate Awards are designed to recognize members who lead the way with
pioneering initiatives that advance the spa industry.

“ISPA is
proud to recognize Noel Asmar Group as this year’s Innovation of the Year award
winner for their forward-thinking approach to design and sustainability,” said
ISPA President Lynne McNees. “Each of the innovative ideas that were submitted
are a testament to the commitment and passion our spa leaders bring to the
industry and we are excited to see what ideas these inspire others to achieve.”

After
applications were received for the ISPA Innovate Award, ISPA members voted for
their favorite innovations, which were recognized onstage at Friday’s General
Session taking place during the 2019 ISPA Conference & Expo. A full list of
ISPA Innovate Award Winners can be found on experienceispa.com.

About the International SPA Association

ISPA, with its headquarters in Lexington, Ky., and managed by Associations International, is recognized worldwide as the leading professional organization and voice of the spa industry. Founded in 1991, ISPA advances the spa industry by providing invaluable educational and networking opportunities, promoting the value of the spa experience and speaking as the authoritative voice to foster professionalism and growth. More details on ISPA are available on experienceispa.com.

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