Month-long product promotion creates awareness and funding for charitable organization
Akron, Ohio – September 29, 2016 – Performance Health is kicking off a special product promotion in support of Pink Link, an online support community for young women affected by breast cancer. During the month of October, Performance Health will donate $.50 for each Thera◦Pearl® Pink Eye-Essential® Mask and each pre-cut roll of TheraBand® Pink Kinesiology Tape sold through health care practitioners.
“Over the past six years, our product promotion programs have resulted in donations in excess of $50,000 to Pink Link,” stated Jose Gonzalez, marketing manager for Performance Health. “This year’s program is being promoted exclusively through our health care partners—physical therapists, chiropractors, massage therapists and podiatrists—to allow their patients and clients the opportunity to make a difference for those struggling with the challenges of breast cancer.”
“The Pink Link community has been so grateful for the years of support from Performance Health—the benefits to women with breast cancer are immeasurable,” added Mary Beth Gibson, executive director. “With exciting new changes ahead for Pink Link, we are thrilled to continue our partnership.”
“We are truly honored to support Pink Link,” concluded Gonzalez. “We’ve built our business by providing products that help individuals manage pain so that they can get back to living a full and active life. Pink Link’s mission is a good fit with our purpose, and we hope this promotion creates broad awareness and funding to expand their impact.”
About Pink Link
Pink Link is a support service of Here for the Girls Inc., a 501(c)(3) not-for-profit with the mission to improve the lives of young women affected by breast cancer. With 24/7 access to this online support community, you can join us in living life with an exclamation point (!) instead of a period.
About Performance Health
Headquartered in Akron, Ohio, Performance Health is a global health, wellness and self-care company. The Performance Health brands include Biofreeze®, TheraBand®, Cramer®, Active Ankle®, Bon Vital’®, BVspa™, Perform® and Thera°Pearl®, all of which collectively create a complementary product offering that has helped professionals, patients and consumers relieve pain, accelerate recovery, grow stronger, and enhance quality of life for nearly 100 years.