Massage Chains and franchises have the direct effect of cheapening our product. The demand by the spa industry has driven massage training to be modular rather than sequential in nature, destroying the learning process. Graduating students burdened with huge student loans will work for these franchises and chains because they have little option in trying to pay off loans. por training, poor remuneration equals bad experience foe therapist and client. It will result in turning people off massage therapy.