Joy Gendusa is the owner and CEO of direct-mail marketing firm, PostcardMania (www.postcardmania.com). Gendusa began PostcardMania in 1998, and originally started it as a full-service postcard marketing company helping clients create turnkey marketing campaigns with graphic design, printing, mailing list acquisition and mailing services. Since then, PostcardMania has expanded to offer clients more services, including website and landing page design and development, email marketing and full marketing evaluations—all while continuing to educate clients with free marketing advice. Download The Ultimate Postcard Marketing Success Manual, by Joy Gendusa, as well as a free 95-Point Total Marketing Checklist.